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Customer Journey Stories - Page 22

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Customer Journey stories

Unpacking AI-powered marketing with good versus poor quality data
Customer Experience

Unpacking AI-powered marketing with good versus poor quality data

Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.

By Joyce Gordon • 6 min read • Tue, 2nd Apr 2024
Adobe's new AI advancements aim to bolster customer experiences
Customer Experience

Adobe's new AI advancements aim to bolster customer experiences

Adobe unveils a series of AI advancements aimed at enhancing brands' customer experiences and content personalisation, including their new generative programme, Adobe GenStudio.

By Sean Mitchell • 3 min read • Wed, 27th Mar 2024
NICE unveils Enlighten XM for hyper-personalised customer experiences
Unified Communications

NICE unveils Enlighten XM for hyper-personalised customer experiences

NICE reveals AI solution Enlighten XM, offering hyper-personalised customer experiences through large language models and a deep data memory system.

By Sean Mitchell • 2 min read • Tue, 26th Mar 2024
UK firms ekko & Primis pioneer sustainability in consumer journey
Customer Experience

UK firms ekko & Primis pioneer sustainability in consumer journey

UK fintech ekko partners with customer experience provider Primis to enhance post-purchase sustainability, harnessing technology to heighten consumers' awareness of their purchasing impact on the environment.

By Catherine Knowles • 3 min read • Tue, 19th Mar 2024
Amperity unveils AI capabilities Explore & Assist to enhance customer data
Customer Experience

Amperity unveils AI capabilities Explore & Assist to enhance customer data

Amperity has launches new generative AI capabilities – Explore and Assist – to join Stitch and Predict in comprehensive suit, AmpAi.

By Sean Mitchell • 4 min read • Thu, 7th Mar 2024
SurveySparrow launches AI features Wings & CogniVue
Customer Experience

SurveySparrow launches AI features Wings & CogniVue

SurveySparrow, recognised as the world's first chat survey software, is revolutionising customer experiences with the launch of innovative AI features Wings and CogniVue.

By Kaleah Salmon • 3 min read • Fri, 23rd Feb 2024
Twilio's data report shows AI & quality data key for success
Data Analytics

Twilio's data report shows AI & quality data key for success

Twilio's latest data report highlights the crucial role high-quality data and AI integration play in enterprise growth, spurred by a booming trend of data-centric operations.

By Tom Raynel • 3 min read • Wed, 21st Feb 2024
Amplitude announces enhancements to its Digital Analytics Platform
Data Analytics

Amplitude announces enhancements to its Digital Analytics Platform

Amplitude is enhancing its Digital Analytics Platform to better capture customer behaviour insights, introducing features like Session Replay and the Visual tag editor.

By Tom Raynel • 3 min read • Fri, 16th Feb 2024
Amplitude expands Digital Analytics Platform to optimise UX
Data Analytics

Amplitude expands Digital Analytics Platform to optimise UX

Digital analytics firm, Amplitude, is set to expand its platform to aid corporate comprehension of user behaviours and enable customised customer experiences.

By Shannon Williams • 3 min read • Wed, 14th Feb 2024
Secure Parking transforms with cutting-edge tech
Customer Relationship Management

Secure Parking transforms with cutting-edge tech

Secure Parking's Voyager Program revolutionises the parking experience by leveraging cutting-edge tech, including AI, for an efficient, user-friendly system.

By Steve Young • 6 min read • Thu, 1st Feb 2024
New Relic launches Pathpoint to bolster business observability
Customer Experience

New Relic launches Pathpoint to bolster business observability

New Relic introduces Pathpoint, an innovative tool for business observability, merging IT data with commercial results for improved customer experiences.

By Sean Mitchell • 3 min read • Thu, 25th Jan 2024
Zitcha partners with Axonet to penetrate US convenience store market
Customer Experience

Zitcha partners with Axonet to penetrate US convenience store market

Australian media platform Zitcha has formed a strategic partnership with Axonet to enter the USD $44 billion US C-store media network, offering a new platform for efficient, measurable advertising.

By Kaleah Salmon • 3 min read • Mon, 22nd Jan 2024
Barracuda Networks announces Nell ODonnell & Kim Mota as new executives
Network Infrastructure

Barracuda Networks announces Nell ODonnell & Kim Mota as new executives

Barracuda Networks bolsters executive team with Nell ODonnell as Chief Legal Officer and Kim Mota as Chief Human Resources Officer, reflecting expansion plans.

By Imee Dequito • 2 min read • Fri, 19th Jan 2024
CyberArk names Eduarda Camacho as new Chief Operating Officer
Software-as-a-Service

CyberArk names Eduarda Camacho as new Chief Operating Officer

Australian identity security firm, CyberArk, appoints industry veteran Eduarda Camacho as its new COO, bringing 25+ years of leadership in SaaS and enterprise software.

By Sean Mitchell • 2 min read • Thu, 18th Jan 2024
Claroty appoints industry veteran as first Chief Customer Officer
Customer Experience

Claroty appoints industry veteran as first Chief Customer Officer

Cyber-physical systems protection firm, Claroty, appoints industry veteran Shira Bar Yosef as its first ever Chief Customer Officer, aiming to enrich customer experience.

By Sean Mitchell • 3 min read • Thu, 18th Jan 2024

Stories from Other Regions

Customer Journey stories

EMEA CMOs doubling responsibility for sales enablement
Customer Experience

EMEA CMOs doubling responsibility for sales enablement

Chief Marketing Officers in EMEA are increasingly taking on sales enablement roles, with figures doubling in just a year.

By Shannon Williams • 3 min read • Fri, 23rd Feb 2024
Mangopay & Mobile.de partnership to boost online car purchases
Customer Experience

Mangopay & Mobile.de partnership to boost online car purchases

Mangopay partners with Germany's largest car marketplace, Mobile.de, offering safer, user-friendly experiences amid soaring online car sales set to reach $722 billion by 2030.

By Tom Raynel • 2 min read • Mon, 19th Feb 2024
Zally bolsters leadership team ahead of anticipated Beta launch
Customer Experience

Zally bolsters leadership team ahead of anticipated Beta launch

Manchester's Zally boosts leadership team with ex-Barclays' Paul Wilshaw and former MiQ CTO, Prabhu Prakash Ganesh, as it gears up for beta launch and ambitious drive into continuous authentication.

By Sean Mitchell • 3 min read • Tue, 23rd Jan 2024