CMOtech Ireland - Technology news for CMOs & marketing decision-makers

Expert columns

Azk

Pivoting marketing strategy in the face of a recession

By Azadeh Williams, Managing Director, AZK Media
Becky rawlings(2)

The rush to GEO is understandable. But here's what gets missed in the scramble

By Becky Rawlings, Founder, OnBrand
Why email automation fails without clean and verified data  melissa australia

Why email automation fails without clean and verified data

By Edmund Ng, Regional Sales Director, Melissa
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Brands are losing the Buy Box and up to 80% of marketplace sales with it

By Paolo Emilio Ascoli, Director of Distribution Control, Corsearch
Haekal

Adapting to change: How SEO specialists can leverage Google's generative AI update

By Haekal Aditya, SEO & Marketing Executive, Manning & Co
Haekal

The pros and cons of AI in content generation: all you need to know

By Haekal Aditya, SEO & Marketing Executive, Manning & Co
Pipin

AI agents vs AI automations: how to get the mix right in your future marketing strategy

By Pipin Firmansyah, Strategic Marketing and Innovation Manager, Manning & Co
Geoff

Trust as a measurable asset for CMOs in the age of AI

By Geoff Main, Marketing Director/Founder, Passionberry Marketing
Gemma headshot  preferred   1

Why brand visibility is the most critical metric in today's AI-driven world

By Gemma Manning, Founder and Group CEO, Manning & Co
Pipin

The new world of GEO - are you ready?

By Pipin Firmansyah, Strategic Marketing and Innovation Manager, Manning & Co
Gemma headshot  preferred   1

The Golden Triangle of marketing in the AI era

By Gemma Manning, Founder and Group CEO, Manning & Co
Pipin

Why technical foundation is critical for Generative Engine Optimisation (GEO) success

By Pipin Firmansyah, Strategic Marketing and Innovation Manager, Manning & Co