CMOtech Ireland - Technology news for CMOs & marketing decision-makers
Ireland
Irish Edition · 2026

The Ultimate Guide to Customer Experience

A curated Irish edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Experience (CX).

What to know about Customer Experience

Customer Experience (CX) encompasses every interaction a customer has with a brand, shaping perceptions, loyalty, and business success. This tag explores the latest trends, technologies, and strategies companies are adopting to enhance the customer journey in a rapidly evolving digital landscape.

Readers will find insights into how businesses worldwide are leveraging AI, automation, real-time data, and omnichannel engagement to meet rising customer expectations. Stories highlight practical applications—from retail and financial services to telecommunications and public sectors—showcasing how CX innovations drive efficiency, personalization, and trust.

Dive into expert analyses, case studies, and reports that reveal common challenges like integrating legacy systems, managing data privacy, and overcoming regulatory hurdles. Learn why blending technology with human empathy is crucial and how emerging tools like chatbots and AI agents are reshaping service paradigms.

Whether you're a business leader looking to boost loyalty and revenue or a professional passionate about the evolving consumer landscape, this collection offers valuable perspectives on delivering meaningful, seamless, and engaging customer experiences today and in the future.

Irish Customer Experience News

Regional stories with direct local relevance

Analyst Insights

Research and market analysis connected to Customer Experience

Expert Columns

Interviews

Interviews and video coverage from the network

Recent Customer Experience News

Park2Travel adds real-time tracking & five new buses
Telematics

Park2Travel adds real-time tracking & five new buses

Travellers using Dublin Airport transfers now get live shuttle updates and faster boarding as Park2Travel rolls out a €2 million upgrade.

Wed, 1st Jul 2026

Department of Social Protection boosts AI services
IT services

Department of Social Protection boosts AI services

Millions who rely on pensions and income supports could see faster service as the department expands AI and automation across core systems.

Tue, 30th Jun 2026

Littlefish appoints Flannery to strategic partnerships role
Cloud Services

Littlefish appoints Flannery to strategic partnerships role

The reshuffle gives the group a stronger Irish leadership structure as it tightens ties to Microsoft after buying Storm in 2024.

Tue, 30th Jun 2026

Ireland's invisible infrastructure: Why wholesale holds the key to food resilience
Business Intelligence

Ireland's invisible infrastructure: Why wholesale holds the key to food resilience

Stronger wholesale networks could help shield Irish consumers and SMEs from supply shocks as tighter margins and disruption bite across the food chain.

Fri, 26th Jun 2026

Why AI projects struggle to move beyond the pilot stage
Digital Transformation

Why AI projects struggle to move beyond the pilot stage

Many businesses are finding that AI pilots stall when ownership, adoption and measurement questions emerge after the first demo.

Mon, 15th Jun 2026

Irish tech leaders cite skills gaps as AI investment rises
Recruitment

Irish tech leaders cite skills gaps as AI investment rises

Skills shortages are now holding back Ireland's tech chiefs as AI investment jumps, with most firms still unable to deploy it at speed.

Thu, 11th Jun 2026

Enfuce enters Ireland with Payac credit union deal
Digital Transformation

Enfuce enters Ireland with Payac credit union deal

The move will shift 125,000 cardholders and 150,000 current accounts off legacy systems, boosting digital services for Irish credit unions.

Fri, 5th Jun 2026

Irish SMEs gain from overseas sales & social commerce
Social Media

Irish SMEs gain from overseas sales & social commerce

Overseas buyers now account for 44% of online sales for surveyed Irish SMEs, as social commerce and AI reshape growth plans.

Fri, 22nd May 2026

GoMo launches fibre broadband in Ireland at EUR €29.99
Unified Communications

GoMo launches fibre broadband in Ireland at EUR €29.99

Existing mobile customers in Ireland can now add fibre broadband for EUR €29.99 a month, with no long contract or mid-term price rises.

Fri, 8th May 2026

eir business inks ServiceNow deal for managed services
Cloud Services

eir business inks ServiceNow deal for managed services

Customers across Ireland will get a single portal for service requests and incident updates as eir business shifts onto ServiceNow's AI platform later this year.

Wed, 29th Apr 2026

Doctrine Skincare wins AxisBIC investible company award
Wearables

Doctrine Skincare wins AxisBIC investible company award

Seven start-ups sought EUR 9.5 million at a Cork investor event as AxisBIC said demand for early-stage technology funding is rising.

Tue, 21st Apr 2026

Iarnród Éireann adds PayPal for rail ticket bookings
Mobility

Iarnród Éireann adds PayPal for rail ticket bookings

Foreign travellers now account for a fifth of PayPal rail bookings as Ireland’s state operator expands checkout options on its website and app.

Wed, 15th Apr 2026

Climb names Mike Holt as Ireland Territory Manager
Storage

Climb names Mike Holt as Ireland Territory Manager

The hire signals a push to deepen partner ties in Ireland as AI and digital transformation reshape demand for technology distributors.

Tue, 7th Apr 2026

ServiceNow warns of Ireland's 284 million-hour service gap
Helpdesk

ServiceNow warns of Ireland's 284 million-hour service gap

Irish consumers are losing 284 million hours a year to poor service, as weak systems and low empathy leave firms at risk of defections.

Fri, 3rd Apr 2026

How leadership, people and technology are key for AI adoption across Irish businesses
IT Industry

How leadership, people and technology are key for AI adoption across Irish businesses

Irish firms could miss AI gains unless leaders back clear use cases, staff skills and infrastructure to turn trials into value.

Thu, 2nd Apr 2026

Zendesk adds real-time voice translation for contact centres
Software-as-a-Service

Zendesk adds real-time voice translation for contact centres

It could ease staffing bottlenecks and cut waits for multilingual customers, as live translation is built into one support workflow.

Yesterday

Tech Mahindra unveils telco architecture for AI rollouts
IT services

Tech Mahindra unveils telco architecture for AI rollouts

AI pilots in telecoms often stall before production, as fragmented data and legacy systems hinder operators' attempts to automate core operations.

2 days ago

Totogi Ontology goes live in seven telecoms deployments
Software-as-a-Service

Totogi Ontology goes live in seven telecoms deployments

Telecoms operators are using the software to cut outages, alarm noise and order failures after live trials expanded across five continents.

2 days ago

UiPath survey says enterprises still piloting agentic AI
Productivity

UiPath survey says enterprises still piloting agentic AI

Most large firms are yet to embed AI fully, as data, integration and governance issues keep agentic projects stuck in pilots.

3 days ago

Qualtrics unveils AI platform for experience management
Software-as-a-Service

Qualtrics unveils AI platform for experience management

The new system aims to let organisations test decisions and automate responses in live customer interactions before its 2027 release.

3 days ago

Job Moves