Anthropic says Claude automates 95% of analytics queries
about 3 hours agoRoutine analytics work is being shifted from data scientists as Anthropic says Claude now handles most queries with about 95% accuracy overall.
Irish stories
Irish startup Deece launches AI tool for better briefs
Poor briefs are said to waste more than €370 billion a year globally, as Deece rolls out software to tighten agency direction.
Microsoft Dream Space reaches 550,000 students in Ireland
The milestone comes as Irish schools widen STEM and AI learning, with 1,000 pupils showcasing projects on rural safety, inclusion and sustainability.
AVTS signed ViewSonic distribution deal in Ireland
Irish integrators and resellers gain access to ViewSonic's displays and LED video walls through AVTS's network from today.
Waterways Ireland launches Grand Canal digital map
The interactive route gives schools and the public access to archive material, helping them trace the Grand Canal's history from Dublin to Shannon Harbour.
Irish SMEs gain from overseas sales & social commerce
Overseas buyers now account for 44% of online sales for surveyed Irish SMEs, as social commerce and AI reshape growth plans.
Irish leaders prize empathy over AI skills in management
Concern is rising in Ireland as leaders say empathetic coaching matters more than AI know-how for future managers during adoption.
Expert Opinions
More opinions →
The next phase of AI in marketing is not just more automation
Marketing teams must rethink workflows as agentic applications shift work from manual coordination to system-driven decisions and action.
about 4 hours ago
Navigating data challenges in China's E-commerce market
Brands risk blind spots and sanctions in China as fragmented platforms and tighter rules make customer data harder to use and move.
4 days ago
AI in crisis communications: why route knowledge beats the next new tool
Businesses risk wasting AI spend unless they map workflows first, as routing knowledge matters more than buying yet another tool.
5 days ago
Why you need to treat your fulfilment strategy like a marketing ...
9 days ago
World IP Day: Why IP is the backbone of sporting brands' success
about 1 month ago
Pivoting marketing strategy in the face of a recession
about 2 months ago
The rush to GEO is understandable. But here's what gets missed in ...
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Latest News
More news →
Scrum.org launches self-paced advanced Scrum Master course
Learners can now access an online route to Professional Scrum Master II preparation, with one certification attempt included on completion.
Amazon Business targets procurement teams with new campaign
The campaign spotlights risk controls and compliance tools as large organisations face tighter scrutiny of procurement spending.
VTEX expands AI commerce architecture across markets
Retailers can now automate merchandising, support and ad campaigns as autonomous agents are embedded across VTEX's commerce platform.
Nvidia RTX Spark targets AI-first PCs in desktop push
The chip maker's desktop push could raise prices and force businesses to rethink upgrades around on-device AI, security and battery life.
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Donovan Jackson
Interview Editor
Fascinated by the technology industry after a visit to a Computer Faire in 1998, Donovan Jackson first worked as a public relations consultant for enterprise software and hardware distribution companies in 2000, then as a journalist for IDG-affiliated channel and trade publications, and as a producer of commercial content as an agency owner through the 2000s and 2010s. He has served as ITBrief editor in the last days of the printed magazine, and has a long association with TechDay as a contributor to special projects. Donovan has wide interests spanning technology, philosophy, bicycles, literature, psychology, motorcycles, travel, geography, history, general knowledge, and various combinations of these and other subjects.
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Interview Editor
Jake MacAndrew started off writing breaking news hits in his early days as a journalist. Since those late nights on the pulse for local breakthroughs, he has written stories on many topics, from cybersecurity education in Ukraine to the investment potential of fine wines. With each story Jake writes, no matter the topic, in-depth and accurate reporting is key. Previously living in Edinburgh, he's back in his hometown of Toronto.
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Analyst Insights
Industry research and analysis from leading firms.
DataHub Cloud v1 aims to boost analytics agent accuracy
Enterprises could see fewer wrong answers from analytics tools as DataHub Cloud v1 adds trusted context to agents such as Databricks Genie.
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European notebook revenues rise as prices lift sales
Higher average selling prices are offsetting weaker demand, lifting European notebook revenues 12% in early Q2 despite falling unit sales.
Last week
Samsung launches 6K Odyssey gaming monitor worldwide
Samsung's latest monitor push targets gamers and professionals as it opens orders for a 6K screen and updated OLED and ViewFinity models worldwide.
Last month
Kore.ai launches Artemis AI platform on Microsoft Azure
Enterprises may be able to deploy governed multi-agent AI systems in days, as Kore.ai ties its Artemis platform to Microsoft Azure.
Last month