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Customer Journey Stories - Page 19

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Customer Journey stories

The new customer data imperative: Real-life challenges and recommendations
Customer Experience

The new customer data imperative: Real-life challenges and recommendations

Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.

By Billy Loizou • 8 min read • Thu, 22nd May 2025
Amplitude unveils new tools to unify marketing & product data
Data Analytics

Amplitude unveils new tools to unify marketing & product data

Amplitude launches new enterprise tools unifying marketing and product data, offering marketers a comprehensive view to better optimise campaigns and customer journeys.

By Kaleah Salmon • 4 min read • Wed, 21st May 2025
Consumer frustration, poor digital experiences on the rise
Customer Experience

Consumer frustration, poor digital experiences on the rise

91% of consumers faced frustrating digital issues last year, leading to revenue loss and loyalty decline, says Conviva's 2025 report.

By Jed Nykolle Harme • 4 min read • Tue, 20th May 2025
Twilio teams with Microsoft to drive enterprise conversational AI
Software-as-a-Service

Twilio teams with Microsoft to drive enterprise conversational AI

Twilio partners with Microsoft in a multi-year deal to boost enterprise conversational AI, enhancing customer engagement through advanced AI and Azure integration.

By Sean Mitchell • 5 min read • Thu, 15th May 2025
StackAdapt debuts unified platform for email & programmatic ads
Customer Experience

StackAdapt debuts unified platform for email & programmatic ads

StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.

By Catherine Knowles • 4 min read • Thu, 8th May 2025
NICE & ServiceNow partner on AI to unify customer service
Customer Relationship Management

NICE & ServiceNow partner on AI to unify customer service

NICE and ServiceNow partner to launch an AI-powered platform by Q4 2025, uniting customer service and enterprise operations for faster, seamless fulfilment.

By Shannon Williams • 4 min read • Thu, 8th May 2025
Why we need to be all-in on Personalisation
Data Analytics

Why we need to be all-in on Personalisation

Personalisation is revolutionising retail, driving customer loyalty and profitability, as businesses harness AI to enhance unique shopping experiences.

By Sarah Jarvis • 6 min read • Thu, 10th Apr 2025
Mentor Group appoints Lisa Ojomoh as new Chief Revenue Officer
Customer Experience

Mentor Group appoints Lisa Ojomoh as new Chief Revenue Officer

Mentor Group has appointed Lisa Ojomoh as its new Chief Revenue Officer, following 18 months in an interim role, to drive future sales and growth.

By Melvin Hipolito • 2 min read • Tue, 8th Apr 2025
LinkedIn upgrades Campaign Manager with new marketing tools
Customer Experience

LinkedIn upgrades Campaign Manager with new marketing tools

LinkedIn has upgraded its Campaign Manager with new features like Media Planner and Ads Duplication, aimed at enhancing marketing efficiency and insights.

By Sean Mitchell • 2 min read • Fri, 28th Mar 2025
Adobe Summit 2025: Creativity for all as Shantanu Narayen hails 'Golden Age' of design
Digital Transformation

Adobe Summit 2025: Creativity for all as Shantanu Narayen hails 'Golden Age' of design

At Adobe Summit 2025, CEO Shantanu Narayen declared a 'golden age of design', where AI expands creativity's reach, empowering marketers and hobbyists alike.

By Donovan Jackson • 4 min read • Mon, 24th Mar 2025
Qualtrics unveils AI tools to boost customer experiences
Data Analytics

Qualtrics unveils AI tools to boost customer experiences

Qualtrics has unveiled AI-driven updates to its XM for Customer Experience suite, promising businesses enhanced insights and tools to forge stronger customer connections.

By Melania Watson • 3 min read • Thu, 20th Mar 2025
Unified commerce benchmark reveals retail success factors
Customer Experience

Unified commerce benchmark reveals retail success factors

The 2025 Unified Commerce Benchmark reveals that only 5% of evaluated retailers excel in omnichannel strategies, with leaders enjoying lower costs and higher customer satisfaction.

By Sean Mitchell • 3 min read • Wed, 19th Mar 2025
Adobe & AWS join forces to enhance digital marketing
Hyperscale

Adobe & AWS join forces to enhance digital marketing

Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.

By Melvin Hipolito • 3 min read • Wed, 19th Mar 2025

Stories from Other Regions

Customer Journey stories

More than half of UK consumers abandon brands over bad apps
Customer Experience

More than half of UK consumers abandon brands over bad apps

Research by Amplitude shows 58% of UK consumers abandon brands after app glitches, prioritising seamless functionality over sleek design to keep loyalty.

By Shannon Williams • 3 min read • Thu, 22nd May 2025
How South Africa is unlocking better customer experience for UK businesses
Digital Transformation

How South Africa is unlocking better customer experience for UK businesses

South Africa's contact centres blend skilled agents and tech, helping UK firms enhance personalised, empathetic customer experiences amid rising digital demands.

By Hans Zachar • 4 min read • Wed, 21st May 2025
Nationwide wins Best Use of Customer Insight award
Data Analytics

Nationwide wins Best Use of Customer Insight award

Nationwide wins Best Use of Customer Insight at the Institute of Customer Service Awards 2025 for its work with Medallia and Kantar improving member experience.

By Kaleah Salmon • 3 min read • Tue, 20th May 2025
AI adoption grows in Singapore retail as trust concerns persist
Digital Transformation

AI adoption grows in Singapore retail as trust concerns persist

Salesforce's report reveals 85% of Singaporean retailers plan to boost AI investments, with 69% viewing AI agents as vital for competitive edge in 2025.

By Catherine Knowles • 4 min read • Fri, 9th May 2025
Creating a lead generation flywheel with AI and data at the core
Customer Relationship Management

Creating a lead generation flywheel with AI and data at the core

AI-driven lead qualification is transforming sales, enabling brands like Driva to boost conversion rates by 5% and streamline customer interactions.

By Twilio • 5 min read • Fri, 4th Apr 2025