Customer Journey stories
AI innovations are transforming customer engagement by unifying fragmented data and enabling real-time personalisation for enhanced experiences.
Experts highlight how asset-centric firms must adopt AI carefully using a Walk, Jog, Run approach to integrate transformation and governance effectively.
Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.
Genesys launches Cloud AI Studio with AI Guides, enabling firms to build scalable, ethical virtual agents for complex customer interactions without coding.
Agentic AI is set to revolutionise SaaS customer service by autonomously resolving 80% of common issues, transforming user experience by 2029.
Avoid three common pitfalls when using AI for customer experience: integrate with your systems, avoid costly overhauls, and balance speed with strategy for best results.
NiCE expands its AI partnership with AWS to enhance CXone Mpower, bringing advanced AI-powered automation to customer experience workflows at enterprise scale.
NiCE teams up with Snowflake to enable secure, AI-driven sharing and automation of customer data, enhancing efficiency and personalisation across enterprises.
Customer Data Platforms are evolving beyond marketing, becoming essential for unified data, AI readiness, and privacy compliance across enterprises.
Amplitude launches AI Agents to automate product development tasks, boosting efficiency and improving digital product growth across organisations.
FICO leads Forrester's AI decision platforms report, achieving top scores for its platform's innovation and decision-making capabilities among 15 vendors.
Generative AI is transforming CRM, breaking down silos across teams to deliver seamless, personalised customer experiences and boost business agility.
Research shows 53% of ANZ consumers value first-contact resolution in service, yet only 33% of CX leaders believe they deliver highly personalised experiences.
Qualtrics president Brad Anderson urges firms to harness agentic AI to enhance genuine human connections in customer and employee experiences or risk falling behind.
Westfield Rise launches AI-driven DOOH platform, enabling brands to target 600 shopper profiles with precise digital-style campaigns in physical retail spaces.
New Zealand's 2degrees speeds up its wholesale MVNO growth after switching to Totogi's cloud-native SaaS charging platform, enhancing agility and revenue.
Over half of UK marketers now use agile Tiger Teams and AI integration to tackle rising demands and resource constraints, finds Optimizely research.
Fintechs face tough scaling challenges amid market consolidation; data-driven strategies and strong trust are key to surviving and thriving.
NTT DATA launches a digital claims platform to help UK banks and auto lenders manage redress claims amid growing scrutiny over motor finance deals.
Qualtrics is aiding Asia Pacific firms like CBA and MSB to enhance customer loyalty and engagement through advanced feedback and AI-driven insights.