CMOtech Ireland - Technology news for CMOs & marketing decision-makers

Workflow Automation stories - Page 4

Workflow automation refers to designing, streamlining, executing, and automating a series of tasks so that they can be easily spread among people and technologies to fit business needs.

It can involve and be a part of coding patterns, CRM, Artificial Intelligence, ERP software and a variety of other technological fields relating to enterprise digitisation.

Workflow Automation is essential in today's rapidly changing tech landscape. Its overall goal is to optimise and streamline processes to create better business outcomes.
Lip sing tay

Affirmo: Could AI make a reality of IoT dreams?

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Affirmo's Lip Sing Tay says AI can unlock smarter real-time location tracking, as the Singapore firm targets tougher IoT use cases.
Oracle

Oracle launches agentic apps across Fusion Cloud suite

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Oracle unveils 25 AI-powered apps across finance, HR and customer service, as it pushes agentic software deeper into core business workflows.
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ServiceNow makes AI standard across entire platform

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ServiceNow has made AI a standard feature across its platform, adding new tools for enterprise customers in Canada and beyond.
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Optimizely training sparks surge in marketing AI agents

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Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.
Karim rayes  chief product officer  nexxen

Nexxen launches AI-native DSP interface for traders

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Nexxen expands AI tools for media buyers with pre-launch checks, live optimisation and diagnostics, while keeping campaign decisions in traders' hands.
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Appspace named Gartner leader in workplace experience

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Appspace lands in Gartner's first workplace experience Magic Quadrant as suppliers race to bundle booking, visitor tools and communications.
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Accordion buys A5 to deepen Salesforce consultancy

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digital transformation
Accordion snaps up A5 to widen Salesforce, data and AI services for private equity clients across North America, EMEA and India.
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EY rolls out AI audit tools across global assurance

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fintech
EY deploys agentic AI across 160,000 audit engagements, backed by Microsoft, as it launches new assurance services and training.
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DXC & Servicenow launch agentic AI internal testbed

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partner programmes
DXC to use ServiceNow's agentic AI across its back office first, creating a live blueprint for client offerings as the pair deepen a 17-year partnership.
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Autodesk launches Forma Building Design for Revit links

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smart cities
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ai
Autodesk debuts Forma Building Design to tie early schematic work more closely to Revit, with new carbon tools and cloud links.
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CompTIA launches AI Agent Essentials course for workers

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CompTIA unveils AI Agent Essentials to help non-technical staff understand autonomous workplace tools and the risks of agentic systems.
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Gainsight adds MCP support for AI retention workflows

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Gainsight adds MCP support to let customer success teams build AI agents that use live account data to automate retention and renewal work.
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Cursor 3 retools coding workspace around AI agents

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Cursor 3 rebuilds the coding workspace around AI agents, adding cross-repository collaboration, cloud handoffs and review tools for developers.
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Rithum appoints Mausam Bhatt as Chief Product Officer

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data analytics
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martech
Rithum brings in former Realtor.com executive Mausam Bhatt to steer product strategy as it ramps up AI-led tools and automation across its platform.
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Optimizely named Gartner leader for ninth year running

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Optimizely says its AI-driven content marketing platform has helped secure a ninth straight Gartner Leader spot as vendors race to automate workflows.
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Softr launches AI no-code platform for business teams

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Softr unveils AI-native no-code platform that lets non-technical teams build live business apps with permissions, data and workflows from a prompt.
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N-able adds Zensec & Atomatik to alliance programme

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N-able widens Technology Alliance Program with Zensec and Atomatik, adding incident response services and workflow automation for managed service providers.
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Infobip embeds AI across operations at DevDays 2026

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cx
Infobip uses DevDays 2026 to push AI into workflows, training and product design as it marks 20 years and expands its global cloud platform.
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AI agents shake up accounting firms' bookkeeping workflows

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AI agents prompt accounting firms to redesign bookkeeping and tax workflows as junior staff tasks are automated and human oversight stays central.
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Legora hits USD $100 million ARR as legal AI demand grows

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Legora tops USD $100 million ARR in 18 months as legal AI adoption accelerates across firms and corporate teams.