CMOtech Ireland - Technology news for CMOs & marketing decision-makers

Workflow Automation stories

Workflow automation refers to designing, streamlining, executing, and automating a series of tasks so that they can be easily spread among people and technologies to fit business needs.

It can involve and be a part of coding patterns, CRM, Artificial Intelligence, ERP software and a variety of other technological fields relating to enterprise digitisation.

Workflow Automation is essential in today's rapidly changing tech landscape. Its overall goal is to optimise and streamline processes to create better business outcomes.
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Canva & Klaviyo launch one-click email template link

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Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.
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Accounting software faces AI rivals in bookkeeping shift

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Intuit's QuickBooks is under pressure as AI start-ups push automated bookkeeping, forcing accounting software to prove it can do more than digitise ledgers.
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Xero launches AI-native operating system for small firms

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Xero unveils AI-native finance platform and JAX assistant to cut admin for small firms, with accountants and bookkeepers also in line for gains.
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TestRail launches AI test script generation in beta

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TestRail adds AI test script generation to version 10.2, aiming to cut boilerplate coding and help QA teams scale automation faster.
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OpenAI expands Codex with desktop & workflow tools

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OpenAI widens Codex with Mac desktop control, browser tasks and new workflow tools for developers as it pushes the assistant beyond code generation.
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Dropbox launches three apps inside ChatGPT for work

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Dropbox brings file access, workplace search and scheduling into ChatGPT with new apps for customers, including Dash and Reclaim AI.
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SnapLogic adds AI gateway to push agents into work

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SnapLogic unveils AI gateway and trusted identity tools as it broadens governance, connectivity and orchestration for enterprise agents.
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spektr raises USD $20 million to expand AI compliance

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Spektr lands USD $20 million Series A from NEA as Copenhagen AI compliance platform targets manual checks at banks and fintechs.
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GitLab 18.11 adds AI agents for security & pipelines

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GitLab 18.11 rolls out AI agents for security remediation, pipeline setup and delivery analytics, plus new spending caps on GitLab Credits.
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AWS launches Amazon Bio Discovery app for drug design

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AWS launches Amazon Bio Discovery to help drug researchers design and test molecules in one AI-driven workflow with wet-lab partners.
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Emergent launches Wingman AI agent for workplace tasks

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Emergent unveils Wingman, an always-on AI agent for email, scheduling and sales support as Australian firms seek to ease admin pressure.
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Emergent launches Wingman autonomous AI agent for work

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Emergent's Wingman puts autonomous AI agents to work across email, calendars and chats, with human approval for higher-risk actions.
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Syndigo launches SynapseGo for agentic PXM workflows

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Syndigo rolls out SynapseGo to let marketers and eCommerce teams trigger approved product data workflows by chat, aiming to cut manual effort.
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PFU launches partner programme for EMEA workflow sales

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PFU launches EMEA partner scheme to help resellers bundle scanners, capture software and workflow tools into higher-margin, recurring revenue sales.
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StructureFlow update turns legal data into editable AI

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StructureFlow expands its AI platform to turn PDFs, diagrams and spreadsheets into editable legal and financial models for deal teams.
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AI shifts client expectations as fees face pressure

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Teamwork.com warns AI is fuelling fee pressure as clients push for faster, cheaper expert work and more projects brought in-house.
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Claroty adds Visibility Orchestration to xDome platform

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Claroty boosts xDome with Visibility Orchestration to turn patchy cyber-physical asset data into prioritised security tasks across critical operations.
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Elite adds AI to flag dubious legal billing entries

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Elite rolls out AI-powered Validate checks to catch questionable legal billing before invoices go out, aiming to cut write-offs and speed payment.
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Qlik adds AI tools for data engineering pipeline work

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Qlik expands its AI push into data engineering with declarative pipelines, real-time routing and streaming tools aimed at speeding up trusted data delivery.
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Keeper boosts endpoint privilege governance for firms

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Keeper Security adds approval workflows and audit logging to Endpoint Privilege Manager as enterprises tighten control over temporary admin access.