CMOtech Ireland - Technology news for CMOs & marketing decision-makers

Workflow Automation stories - Page 2

Workflow automation refers to designing, streamlining, executing, and automating a series of tasks so that they can be easily spread among people and technologies to fit business needs.

It can involve and be a part of coding patterns, CRM, Artificial Intelligence, ERP software and a variety of other technological fields relating to enterprise digitisation.

Workflow Automation is essential in today's rapidly changing tech landscape. Its overall goal is to optimise and streamline processes to create better business outcomes.
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Pacvue launches AI agent for commerce ad media teams

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Pacvue unveils AI agent to speed up commerce media workflows, with Amazon Ads support at launch and approval-based campaign changes in one system.
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Rockwell's Plex named major player in six IDC reports

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Rockwell's Plex wins Major Player status in six IDC MarketScape reports as AI-enabled ERP and finance tools gain ground among manufacturers.
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Liner launches Figure Generator for academic research

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Liner adds Figure Generator to Scholar platform as Chief Executive Officer Luke Kim says researchers can now turn evidence into visuals in one workflow.
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Showpad launches AI platform for field sales teams

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Showpad rolls out AI-native revenue platform to help field sales teams cut admin, unify coaching and lift execution across customer visits.
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Denodo study flags trust gap in agentic AI adoption

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Denodo survey finds real-time data, security and context are the main barriers as firms struggle to trust agentic AI at scale.
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Adobe unveils Firefly AI assistant to streamline creative workflows

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Adobe unveils Firefly AI Assistant to streamline multi-step creative workflows across Photoshop, Premiere and other apps, with public beta due soon.
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Backbase, Ninth Wave unlock ERP banking connections

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Backbase and Ninth Wave have teamed up to let banks plug corporate clients' ERP and accounting systems straight into account data and payments.
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Adobe launches Firefly AI Assistant for creative apps

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Adobe adds Firefly AI Assistant and new editing tools as it deepens its push into agentic creativity across Photoshop, Premiere and more.
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Adobe just rewrote the rules of graphic design

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Adobe unveils Firefly AI Assistant to automate multi-step creative work across Photoshop and Premiere, as design roles shift.
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Auctor raises USD $20 million for software implementation

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Auctor secures USD $20 million from Sequoia Capital and backers to automate enterprise software rollouts and cut costly project delays.
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Scotiabank launches Scotia Intelligence for bank-wide AI

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Scotiabank puts AI under one roof as new enterprise platform rolls out for staff, with commercial email routing and client tools already delivering gains.
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Emergent launches Wingman AI agent for daily tasks

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Emergent's Wingman promises an always-on digital assistant that can juggle email, calendars and chat, while pausing for approval on bigger actions.
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AI shifts IT roles towards orchestration, SolarWinds says

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SolarWinds research finds AI is pushing IT staff into more strategic oversight, as governance and trust become key to using new tools effectively.
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Payhawk flags AI governance gap in finance leaders

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Payhawk survey finds 45% of self-described AI leaders in finance lack minimum use rules, exposing a wider gap between ambition and control.
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8x8 launches AI Studio for customer experience agents

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8x8 unveils AI Studio to let customer experience teams build agents with natural language, aiming to cut integration delays and costs.
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Tax Systems launches AI Assistant for cross-border tax

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Tax Systems rolls out AI assistant blending company data and IBFD research to speed cross-border tax analysis for multinational in-house teams.
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Amex GBT adds AI to Egencia & links Concur Expense

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Amex GBT gives Egencia agentic AI and Concur Expense integration, aiming to streamline business travel bookings and cut manual claims work.
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WatchGuard & HaloPSA integrate security tools for MSPs

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WatchGuard and HaloPSA deepen ties to let managed service providers handle security alerts, licensing and billing from one workflow.
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ACTO launches role-based AI SuperAgents for Life Sciences

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ACTO rolls out role-based AI SuperAgents for life sciences field teams, aiming to speed compliant access to approved content across sales and medical work.
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Splashtop launches unified IT platform for endpoints

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Splashtop unveils AI-assisted endpoint platform for IT teams, blending patching, remote support and security alerts in one console.