Marketing stories
Let's say you are a coffee shop in Auckland and you want to create an ad to drive traffic to your Facebook page to generate more fans.
Scott Liewehr, Sr. WCM Consultant, The Gilbane Group; will present Sitecore's next webinar: Demystifying Web Engagement Management.
Google Places boosts local businesses by making it easier to appear on page one, to those searching with local intent. A golden opportunity awaits.
Elevate your business with minimal cost! Discover how a savvy online strategy can maximise your web presence effectively.
Unlocking eCommerce success: A guide for start-ups on navigating online sales and marketing to boost exposure and profits.
More online consumers use email than social networks for brand interaction, according to a new study from US digital marketing firm ExactTarget.
Securing your eCommerce: Embrace outsourcing for payment processing and stay PCI compliant to ensure your online venture thrives.
Bluetooth technology has become a must-have for mobile users due to its convenience and ability to stay connected on the go.
Retailers seek 'stickiness' with consumers, using digital signage as a potent tool to keep brands in customers' minds and pockets.
Last March Facebook enhanced the 'fan' pages that a brand, product, organisation, artist, band, public figure – or a business – can create.
The recession spurred an entrepreneurial surge, notes Andrea Anderson of Ochre, but many SMEs still struggle with sales, marketing, and financial duress.
Featured Speaker, David Daniels, CEO of The Relevancy Group, to Share Insights and Examples From Connected Marketing Research.
Google Places is a great way to get your business found on local search results on both Google Search and Google Maps.
Businesses often shy away from social media due to fears of brand degradation, outdated techniques, and competitive threats. Here's how to overcome them.
NZ's online advertising market soars to $62.58m in Q2, outpacing forecasts and highlighting digital media's ascension in the ad world.
Compuware set to host cloud performance seminar in Wellington with insights from the University of Auckland, focusing on IT's top challenges.
You need a strong understanding of your site's metrics and monitoring platform, and the confidence to help you cope with the inevitable knockers.
Revolutionizing direct mail for businesses, online tools now make reaching customers through the 'humble envelope' easier and more effective than ever.
Many NZ firms lack a vital online presence, yet a top-notch website can dramatically boost their business, says MYOB NZ's Julian Smith.
NZ shopping centres lead in digital media, revolutionising brand exposure with interactive signage, meeting Millennials' hunger for digital content.
