Marketing stories
Marketers struggling to personalize campaigns due to overwhelming amount of customer info, says Teradata Marketing Applications.
Modern business trends leave for a tricky balance between demanding parts of business. Squiz CEO John-Paul Syriatowicz has three tips.
With 25% of The Warehouse Group's marketing going digital, Noel Leeming has launched a new mobile product comparison tool.
Predictive analytics, a game changer in business, remains underexploited, even as it offers solutions for risk, marketing, and pricing.
Ovum highlights the integration of digital strategy in core business functions, where real-time adaptation is crucial for success.
BI, analytics and cloud top the list of priorities for IT spending for local CIOs, while digital transformation is foremost in many CIOs minds.
Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.
Building and monetising your own IP is a crucial factor in the success of channel partners, Microsoft says, with the company outlining some options.
Not only are marketers in Australia leading the digital marketing charge, but they are also beginning to pull away from other regions.
eDMs don't work. They invade people's inboxes. They can get labelled as spam. They're more expensive and less effective than editorial integration.
Adobe is venturing into the shoppable video space with a new cloud-based product set to be launched later this month.
Adobe is focused on helping users transition to the digital world by providing software tools for the creative process.
Samsung Electronics has been named the best brand in Asia for the fourth year in a row, beating out competitors such as Apple and Sony.
Oracle acquires Datalogix, boosting its Data as a Service offerings to marketers for enhanced consumer insight across digital and traditional channels.
A Gartner survey shows digital marketing budgets will increase by eight percent in 2015 as it enables companies to better connect with customers.
Aussie marketing leaders need to utilise marketing resource management tools to facilitate better business decisions & transform marketing delivery.
Paessler AG, the network monitoring company, puts its success in New Zealand down to two primary components: good partners and roadshows.
While the status quo vendor driven business model continued to remain their core business, there was emerging a complementary solution driven model.
Linda Coles releases updated guide to social media marketing, offering practical strategies for small businesses.
Shuttlerock, the visual marketing software company, has raised $2.35m in Series A funding and opened an office in Los Angeles.
