Marketing stories
The role of chief marketing technologist hasn't even reached its tenth anniversary. Yet it's already starting to change. Why?.
Intel appoints Steven Fund as new Chief Marketing Officer, aiming to leverage his extensive brand expertise to revitalise global marketing strategies.
CIOs are stepping into the digital age, bridging IT and business strategy to lead their companies through digital transformation.
The tendency of Not for Profit organisations in New Zealand to rely on enthusiastic volunteers to manage their social media activities is risky...
Mobile marketing expenditure set to hit a staggering US$55 billion by 2015 as retailers turn to mobiles to boost consumer engagement.
Following Facebook's unveiling of Graph Search yesterday, the world offers comment on the social media giants latest launch.
Social networking site could capture 50% of global search market over the next few years through a new 'Social Search' era according to latest findings.
Kiwi start-up LiveLink secures NZD $350,000 from IceAngels and NZ Venture Investment Fund to expand their digital marketing platform internationally.
Manas Kumar, CEO of Optimizer, is interviewed about the Kiwi company he launched and the role that the international sector plays in his business.
US internet ad spend hits record $14.9 billion in H1 2011, up 23% year-on-year, as businesses leverage online marketing's clout.
Google chairman Eric Schmidt survives Senate antitrust hearing, but questions linger over search giant's practices.
Online ad spend soars by 388% (2006-2010), fuelled by UFB, signalling a digital shift as traditional print media revenue falls, says PwC report.
Ricoh NZ partners with MakerBot, entering the dynamic 3D printing industry with desktop printers and scanners distribution across NZ.
Farmers Trading Company is making the plunge in to on-line shopping and need someone to head up their new eCommerce team.
Little Giant, a digital start-up formed by two strangers, achieves impressive growth in just 14 months with a 107% revenue increase last quarter.
So you're sure if social media is helping your business - or your sanity. Here are five tips to beat the social media start up blues.
As mobile usage soars, the 2012 strategy highlights SMS, apps, and QR codes as key to engaging customers effectively and boosting sales.
Is your sales team being too nice or not using the right technology to engage with your clients? Sean McDonald has some suggestions that may help.
New Zealand's online ad spend hits $84.15m, up 23% QoQ, as advertisers embrace innovative digital strategies, says IAB report.
Is software the key to successful online marketing? Not necessarily. Find out why manual effort and ethical practices are still crucial.
