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Content Creation Stories - Page 6

Global Stories

Content Creation stories

Adobe just rewrote the rules of graphic design
Storage

Adobe just rewrote the rules of graphic design

Creative teams may face faster turnaround but heavier output demands as Adobe’s Firefly AI Assistant automates multi-step work across its apps.

By Sean Mitchell • 4 min read • Last month
Adobe unveils Firefly AI assistant to streamline creative workflows
Software-as-a-Service

Adobe unveils Firefly AI assistant to streamline creative workflows

The tool could save creators time by handling multi-step edits across Photoshop, Premiere and other Adobe apps, while keeping files editable.

By Sean Mitchell • 3 min read • Last month
Adobe launches Firefly AI Assistant for creative apps
Marketing Technologies

Adobe launches Firefly AI Assistant for creative apps

Public beta will let creators direct Photoshop, Premiere and Lightroom tasks in plain language, as Adobe expands Firefly with new editing tools.

By Sean Mitchell • 3 min read • Last month
Springboards launches Flint AI model for marketers
Open source

Springboards launches Flint AI model for marketers

Marketers may get more varied ideas as the Sydney-based firm widens access with free and paid tiers after relaunching its platform.

By Catherine Knowles • 4 min read • Last month
Gigabyte bundles Surfshark One with AI laptops in ANZ
Software-as-a-Service

Gigabyte bundles Surfshark One with AI laptops in ANZ

Buyers in Australia and New Zealand will get a year of Surfshark One on selected Gigabyte notebooks, adding security value worth more than AUD $170.

By Sean Mitchell • 3 min read • Last month
ACAM launches search course as zero-click AI rises
Marketing Technologies

ACAM launches search course as zero-click AI rises

Brands face falling traffic as AI summaries and zero-click searches push marketers to rethink visibility across search and discovery channels.

By Shannon Williams • 4 min read • Last month
Nearly 18% of marketing emails miss inboxes, study finds
Customer Experience

Nearly 18% of marketing emails miss inboxes, study finds

Businesses risk losing nearly a fifth of email ROI as weak deliverability and patchy measurement blunt returns, according to new research.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Hyland appoints Lubor Ptacek as Product Marketing Chief
Document Management

Hyland appoints Lubor Ptacek as Product Marketing Chief

The hire comes as Hyland pushes a sharper AI message to customers and partners across global markets.

By Sofiah Nichole Salivio • 3 min read • Last month
G2A partners with epay on gaming gift cards marketplace
Gaming

G2A partners with epay on gaming gift cards marketplace

Gamers in dozens of markets will gain quicker access to prepaid codes as the marketplace adds hundreds of music, video and game gift cards.

By Karen Joy Bacudo • 4 min read • Last month
Shoppers turn against AI social content, survey finds
Customer Experience

Shoppers turn against AI social content, survey finds

Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.

By Catherine Knowles • 4 min read • Last month
Thryv urges small businesses to boost AI search visibility
Digital Transformation

Thryv urges small businesses to boost AI search visibility

Better online listings and reviews could help small businesses appear in AI recommendations as customers increasingly use chatbots to find local providers.

By Shannon Williams • 5 min read • Last month

Stories from Other Regions

Content Creation stories

Why some brands seem “everywhere” online (and others don't exist)
Customer Experience

Why some brands seem “everywhere” online (and others don't exist)

Brands that ignore coordinated search, content and distribution efforts often vanish online, even when their products are just as good.

By Lovan • 6 min read • Last month
RWS study finds multilingual AI gaps are narrowing
Digital Transformation

RWS study finds multilingual AI gaps are narrowing

Businesses using multilingual AI may now face smaller language gaps, but newer model releases can still reverse gains and raise costs.

By Shannon Williams • 4 min read • Last month
AI is reshaping search infrastructure - SEO is being rewritten
Marketing Technologies

AI is reshaping search infrastructure - SEO is being rewritten

AI-driven results are reducing clicks for some sites as search engines prioritise meaning, summaries and topical authority over keyword matching.

By Chirag Solanki • 7 min read • Last month
AI, search and strategy: SEO still holds
Marketing Technologies

AI, search and strategy: SEO still holds

AI summaries have changed search results, but businesses still need strong SEO to win visibility, traffic and enquiries.

By Kia Ora Digital • 6 min read • Last month
Brand vs demand in B2B tech - Why you need both to grow
Digital Transformation

Brand vs demand in B2B tech - Why you need both to grow

Relying only on paid channels makes B2B tech growth more costly, while brand can boost trust, shorten sales cycles and protect pricing power.

By Patrick Keenan • 3 min read • Last month
What sustainable SEO success really involves
Data Analytics

What sustainable SEO success really involves

Businesses risk losing rankings unless SEO is treated as an ongoing system that builds authority, stability and trust over time.

By Alex Whitaker • 4 min read • Last month
123RF launches Sphere AI platform for Malaysian marketers
Digital Transformation

123RF launches Sphere AI platform for Malaysian marketers

It aims to cut tool overload for Malaysian marketing teams by bundling concept, design and video tasks into one AI workflow.

By Mark Tarre • 3 min read • Last month