CMOtech Ireland - Technology news for CMOs & marketing decision-makers

Content Creation stories - Page 2

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AI Personality awards launch with USD $90,000 prize

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genai
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ai
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ai ethics & governance
AI creator platforms launch awards with USD $90,000 prize fund as virtual personalities move deeper into the online economy.
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Global handheld smart camera shipments jump 83% in 2025

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pc market
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IDC says global handheld smart camera shipments surged 83% to 16.65 million in 2025, with DJI and Insta360 leading the boom.
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WordPress.com adds AI write tools for site control

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digital transformation
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ecm
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martech
WordPress.com now lets AI agents draft, edit and publish content directly to sites via conversation, expanding beyond read-only integrations.
Haekal

Adapting to change: How SEO specialists can leverage Google's generative AI update

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digital transformation
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martech
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genai
Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.
Haekal

The pros and cons of AI in content generation: all you need to know

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digital transformation
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martech
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personalisation
AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.
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AI speeds up content production, but sameness a problem

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cx
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martech
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rpa
PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.
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Indigo Telecom hires Ilex to drive global growth push

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network infrastructure
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hyperscale
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dc
Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.
Geoff

Trust as a measurable asset for CMOs in the age of AI

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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
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Why brand visibility is the most critical metric in today's AI-driven world

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crm
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digital transformation
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cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
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iHeartMedia & Global Gaming League forge audio pact

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gaming
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digital entertainment
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ar, vr & metaverse
iHeartMedia signs Global Gaming League audio deal to launch culture-driven gaming podcasts across its US broadcast and streaming network.
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Dell debuts Premium 14 & 16 laptops with Intel AI chips

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power / energy
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clean technologies
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agentic ai
Dell debuts 14in and 16in Premium laptops with OLED screens, Intel Core Ultra chips and RTX graphics, targeting power users and creators.
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Adobe & Nvidia deepen AI pact for creative workflows

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digital transformation
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cx
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martech
Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.
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Apple unveils AirPods Max 2 with H2 chip & new audio tech

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wearables
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digital entertainment
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ai
Apple unveils AirPods Max 2 with H2 chip, improved noise cancellation, creative tools and Live Translation, starting at AUD $999 in Australia.
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Adobe chief Shantanu Narayen to step down amid AI shift

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saas
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digital transformation
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martech
Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.
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The Golden Triangle of marketing in the AI era

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digital transformation
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martech
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partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
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Why technical foundation is critical for Generative Engine Optimisation (GEO) success

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martech
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genai
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llms
Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.
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PixVerse hits unicorn status with record AI video round

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digital transformation
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e-learning
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rpa
AI video platform PixVerse becomes a unicorn after a record Asia Series C funding round valuing the company at over USD $1 billion.
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BrightEdge unveils AI tools to track search visibility

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data analytics
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cx
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martech
BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
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CTERA debuts Fusion Direct to unify file & object data

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storage
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hybrid cloud
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data analytics
CTERA launches Fusion Direct, unifying file and object storage in one global namespace to streamline AI, analytics and collaboration data use.
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AI productivity gains erased by document verification

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data protection
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document management
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devops
AI tools leave office workers no faster overall, as time spent double-checking documents cancels out most of the promised productivity gains.