CMOtech Ireland - Technology news for CMOs & marketing decision-makers

Content Creation stories - Page 3

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AI ambition outpaces readiness for smaller businesses

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SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.
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Gartner tips AI to upend work tools, hiring & data

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data analytics
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digital transformation
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hcm
Gartner predicts AI will disrupt office software, hiring and data by 2030, triggering a USD $58 billion productivity tools shake-up.
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Zapier data shows AI is now infrastructure for leads

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crm
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digital transformation
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cx
Zapier's study of 10,000 workflows shows AI is shifting from one-off tools to core lead-management infrastructure for sales teams.
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Nvidia unveils data-centre RTX servers for game dev

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gaming
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devops
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hyperscale
Nvidia pitches RTX PRO data-centre servers to virtualise game development, unifying creative, AI and QA workloads on shared GPUs.
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IBM warns AI & quantum threats will reshape cybercrime

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malware
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data protection
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ransomware
IBM warns shadow AI, deepfakes and quantum threats will reshape cyber risk by 2026, as autonomous agents speed breaches and ransomware.
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SonicWall receives 5-Star Award in 2026 CRN Partner Program Guide

Last month
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firewalls
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network security
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partner programmes
SonicWall earns a 5-Star rating in the 2026 CRN Partner Program Guide, spotlighting its focus on partner success and security outcomes.
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Adobe adds conversational AI tools to Photoshop, Firefly

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martech
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rpa
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erp
Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.
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Luma unveils unified AI agents to streamline creativity

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digital transformation
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physical security
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rpa
Luma launches unified AI agents for agencies, promising context-aware creative workflows across text, image, video and audio projects.
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Taboola predicts five trends reshaping travel marketing

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data protection
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cx
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martech
Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
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Five red flags that suggest your AI content is actually hurting your rankings

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data analytics
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martech
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genai
Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
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Google AI more negative than ChatGPT for brand reputation

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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
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Pocket FM taps OpenAI to power AI-native audio growth

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rpa
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api
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genai
Pocket FM will bake OpenAI tools into its production stack, using generative AI to scale multilingual audio series for 300,000 creators.
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Hyland unveils AI tools to streamline hospital admin

Last month
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digital transformation
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ecm
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martech
Hyland launches AI tools to automate hospital records and billing workflows, aiming to cut admin workloads and speed access to patient data.
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HONOR & ARRI bring cinema image science to mobiles

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genai
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ai
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mobile world congress
HONOR and ARRI join forces to embed cinema-grade image science into future smartphones, debuting on the ROBOT PHONE later this year.
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We are not climbing a ladder, we are building it

Last month
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digital transformation
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physical security
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genai
Generative AI is levelling the creative-tech field, giving women a rare chance to shape rules, narratives and power from the ground up.
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Google rolls out Nano Banana 2 as default AI image tool

Last month
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data analytics
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martech
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api
Google is rolling out Nano Banana 2 across Gemini, Search, Ads and Cloud, making its faster image model the default in key AI products.
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Cedar Lodge pupils thrive with TrilbyTV digital signage

Thu, 22nd Jan 2026
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edutech
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digital signage
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digital literacy
Cedar Lodge pupils power digital signage with TrilbyTV, turning school screens into a creative, inclusive communications hub.
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Mimeo boosts UK capacity with new Canon inkjet press

Wed, 7th Jan 2026
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document management
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devops
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digital transformation
Mimeo has expanded UK production with a Canon varioPRINT iX3200 inkjet press, boosting speed, capacity and image quality for global clients.
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Hexaware launches AI app for eCommerce product descriptions

Mon, 15th Jul 2024
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digital transformation
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cx
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martech
Hexaware's new Gen AI App, now available on AWS Marketplace, helps eCommerce retailers automate product descriptions and boost customer engagement through AI.
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Visuals an eye-catcher for leaders when browsing B2B content

Thu, 26th Jan 2023
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marketing
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b2b
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branding
Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.