Latest News - Page 52 - CMOtech Ireland

Data crucial to capture shoppers' wallets post-COVID

First-party data strategies key to driving personalisation, customer satisfaction, and long-lasting relationships according to a new report.

By Shannon Williams • 4 min read • Thu, 30th Jun 2022

Marketing Technologies

Do you have an in-person or virtual event coming up? Partner with TechDay

TechDay's digital platform and niche audience targeting make it an unmatched media partner for events across Asia Pacific, says Publisher Sean Mitchell.

By Staff Writer • 3 min read • Sun, 1st May 2022

Digital Signage

Why digital advertising is dead at TechDay

TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.

By Cordelia Rollo • 2 min read • Sun, 1st May 2022

Marketing Technologies

What does all the online advertising jargon actually mean?

Online advertising is full of complicated jargon that sometimes need a bit of an explanation. Here's our guide to help those in need.

By Sean Mitchell • 4 min read • Sun, 1st May 2022

Data Analytics

Dataminr adds advanced capabilities to risk solution

Dataminr Pulse is designed to deliver the earliest indication of critical risks, and its new workflow capabilities were create help enterprises manage risk.

By Catherine Knowles • 3 min read • Mon, 11th Apr 2022

Data Analytics

Three years to afford an iPhone? New global data reveals how long it could take you

The affordability of the latest iPhone model has been put to the test in a new global study, and New Zealanders may have to start saving their pennies.

By Mitchell Hageman • 3 min read • Fri, 4th Feb 2022

Marketing Technologies

Cartology selects ADvendio in major retail tech deal

The deal will enhance Cartology's trademark standing as one of Australia's largest retail media businesses powered by the Woolworths Group.

By Mitchell Hageman • 2 min read • Wed, 2nd Feb 2022

EduTech

Data the biggest technical challenge for 81% of fintechs - report

Security was also found to be a significant challenge, followed by cloud support / multi-cloud deployment and administration.

By Shannon Williams • 3 min read • Tue, 1st Feb 2022

Customer Relationship Management

80% of better performing companies more willing to collaborate with competitors

A new study reveals a sharp divide in the digital strategies of better-performing companies (leaders) versus followers.

By Ryan Morris-Reade • 4 min read • Mon, 6th Sep 2021

Unified Communications

High-speed fibre overtakes DSL internet for first time in OECD countries

High-speed fibre internet subscriptions have overtaken copper-wire DSL connections across OECD countries, according to new data.

By Catherine Knowles • 3 min read • Tue, 3rd Aug 2021

Data Analytics

HubSpot boosts SMS marketing capabilities with MessageMedia

HubSpot partners with MessageMedia to add targeted SMS capabilities to its CRM platform, providing marketers with personalised cross-channel campaigns.

By Staff Writer • 2 min read • Thu, 10th Sep 2020

DevOps

Zendesk embarks on major APAC talent drive

Zendesk, a provider of customer experience and engagement software, is expanding its footprint in Asia Pacific by expanding its Singapore office.

By Staff Writer • 3 min read • Thu, 19th Sep 2019

Data Analytics

AWS launches fully-managed data lake service

Amazon Web Services launches AWS Lake Formation, a fully-managed data lake service designed to simplify data collection, security, and management.

By Staff Writer • 3 min read • Mon, 12th Aug 2019

Unified Communications

Ramco aims to drive payroll modernisation across ANZ

Ramco Systems gears up to modernise payroll for an ANZ telecom giant, digitising operations for 5,000 employees with advanced AI and compliance features.

By Staff Writer • 2 min read • Wed, 10th Apr 2019