Seedtag has launched Liz Agent, an agentic AI platform designed to streamline media planning and campaign activation for brands and agencies through a conversational interface.
The product sits within Seedtag's Neuro-Contextual advertising business and uses its proprietary Neuro-Contextual intelligence engine and data. Seedtag positions Liz Agent as a single workflow for research, analysis and execution.
Liz Agent is presented as a chat-style interface for Seedtag clients. It is intended to support tasks from early-stage planning through activation across Seedtag's inventory, spanning connected TV, video and the open web.
The platform draws on real-time insights, audience mapping and competitive analysis, and provides recommendations on targeting, creative and messaging angles. Seedtag positions this as a way to link planning decisions more directly to campaign execution.
Product Approach
Liz Agent is built on what Seedtag describes as a multi-agent orchestration engine, combining large language models with Seedtag's internal data, tools and advertising domain knowledge. Seedtag says the design aims to ground outputs in its own intelligence rather than general AI training data.
The platform has four elements. It integrates directly with proprietary Neuro-Contextual data used as the basis for recommendations. It also includes proactive intelligence features that monitor the open web and Seedtag's knowledge base for signals tied to cultural moments and competitor activity.
A conversational layer sits on top of these components, allowing users to move from insight gathering to campaign execution through conversation. Seedtag says strategies built in the interface can then be activated across its global inventory.
Contextual Signals
Seedtag built its business around contextual advertising and a product it calls Neuro-Contextual Advertising. It says the technology decodes real-time interest, emotion and intent, and positions the approach as "privacy-first" and focused on placing ads alongside relevant content.
The launch comes as advertising and media teams experiment with generative AI in planning and buying. Brands and agencies are looking for faster ways to translate briefing documents into executable plans, while vendors across ad tech and marketing software roll out assistants and copilots for tasks such as audience research, copy generation and reporting.
Seedtag's pitch centres on tying AI-assisted planning to its own supply and activation workflows, addressing a common limitation of general-purpose assistants used by marketing teams: outputs often still require manual translation into media platform settings and buying tools.
Executive Comments
Kartal Goksel, CTO of Seedtag, said the company wants clients to use the interface to work with its intelligence and plan faster.
"Liz Agent represents a major step forward in how our clients can interact with Seedtag's intelligence and use it to think through and strategise their campaigns," said Kartal Goksel, CTO, Seedtag. "AI has always been part of our DNA. By leveraging agentic AI, we are allowing clients to plan and activate campaigns via natural conversation with Liz, empowering better media planning and faster execution. The Liz agent ensures that every strategic recommendation we make is backed by the most relevant Neuro-Contextual data available."
Seedtag also framed the launch around agency demand for speed and integrated workflows.
"This is an exciting step in how we support our agency partners," said Marko Johns, Managing Director & Head of Agency, International, Seedtag. "The industry is under real pressure to move faster and plan smarter, and Liz Agent speaks directly to that. Going from brief to activation through a single conversation, backed by real Neuro-Contextual intelligence - that kind of speed and depth is exactly how we help our partners stay ahead."
Availability And Company
Seedtag said Liz Agent is available to clients now, giving users access to deeper planning insights and enabling them to move from strategy to execution from the start.
Founded in 2014, Seedtag is headquartered in New York City and Madrid and employs more than 700 people across EMEA, Latin America, North America and APAC.
Seedtag said Liz Agent will serve as a conversational interface for clients across planning and activation as it expands use across its customer base.