Workflow Automation stories
Workflow automation refers to designing, streamlining, executing, and automating a series of tasks so that they can be easily spread among people and technologies to fit business needs.
It can involve and be a part of coding patterns, CRM, Artificial Intelligence, ERP software and a variety of other technological fields relating to enterprise digitisation.
Workflow Automation is essential in today's rapidly changing tech landscape. Its overall goal is to optimise and streamline processes to create better business outcomes.
It can involve and be a part of coding patterns, CRM, Artificial Intelligence, ERP software and a variety of other technological fields relating to enterprise digitisation.
Workflow Automation is essential in today's rapidly changing tech landscape. Its overall goal is to optimise and streamline processes to create better business outcomes.
Elastic launches MCP apps for security & observability
Today
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devops
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data analytics
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socs
Elastic launches MCP apps for security, observability and search, letting teams triage alerts, hunt threats and analyse data inside Claude and Copilot.
Impact.com deepens YouTube tie-up for creator marketing
Today
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xero
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youtube
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westpac
Impact.com expands YouTube partnership with Creator Partnerships API, giving brands verified data to manage, measure and amplify creator campaigns.
Sovos appoints David McCann as Chief Technology Officer
Today
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saas
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data analytics
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digital transformation
Sovos hires Self Financial veteran David McCann to steer global technology push as it scales AI-driven tax compliance tools for multinational clients.
Protegrity hires 10-plus AI & data protection experts
Today
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data protection
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digital transformation
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iam
Protegrity bolsters AI security push with more than 10 senior hires across engineering, product and machine learning as data protection demand grows.
OpenX appoints new product chief as it expands curation
Today
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ai
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digital media
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adtech
OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.
Innovid launches Hypermode for faster social ad execution
Today
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facebook
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marketing
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instagram
Innovid rolls out Hypermode to cut social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat and TikTok.
Snowflake expands AI tools for business users & developers
Today
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data analytics
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digital transformation
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supply chain
Snowflake broadens AI platform with new business-user agents and developer tools to move corporate projects from pilots into everyday workflows.
Sage adds AI tools for Intacct roll-outs & advisory
Today
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saas
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digital transformation
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partner programmes
Sage and PwC have launched AI-driven tools to speed Sage Intacct deployment and help accounting firms automate advisory work.
Exclusive: Grafana Lab's Jen Villa on targeting the AI observability gap
Today
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uc
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data protection
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devops
Grafana Labs unveils new AI observability and CLI tools as enterprises grapple with monitoring and controlling production AI systems at GrafanaCON 2026.
Hyland launches AI tools for finance, SAP & education
Today
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document management
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digital transformation
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ecm
Hyland embeds AI into finance, SAP and student workflows as it upgrades Content Innovation Cloud for regulated enterprise processes.
SAP unveils agentic AI tools for manufacturing supply
Yesterday
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robots
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manufacturing
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data analytics
SAP rolls out agentic AI for factories, linking planning, production and logistics as it showcases live demonstrations at Hannover Messe 2026.
Conductor launches AgentStack for AI search visibility
Yesterday
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data analytics
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digital transformation
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cx
Conductor unveils AgentStack to help enterprises track, shape and optimise brand visibility across AI search services and chatbots.
Adobe adds brand intelligence to GenStudio marketing tools
Yesterday
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ecm
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cx
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martech
Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.
Adobe unveils CX Enterprise Coworker for AI workflows
Yesterday
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hyperscale
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cx
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martech
Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.
Adobe expands AI partner network for customer experience
Yesterday
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uc
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hybrid cloud
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data analytics
Adobe widens AI alliances with Amazon, Google, Microsoft, OpenAI and agencies to embed agent workflows across customer experience tools.
Adobe launches CX Enterprise to unify AI customer workflows
Yesterday
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digital transformation
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cx
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martech
Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.
Canva & Klaviyo launch one-click email template link
2 days ago
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crm
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cx
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martech
Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.
Accounting software faces AI rivals in bookkeeping shift
2 days ago
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data analytics
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digital transformation
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fintech
Intuit's QuickBooks is under pressure as AI start-ups push automated bookkeeping, forcing accounting software to prove it can do more than digitise ledgers.
Xero launches AI-native operating system for small firms
2 days ago
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digital transformation
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fintech
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financial systems
Xero unveils AI-native finance platform and JAX assistant to cut admin for small firms, with accountants and bookkeepers also in line for gains.
TestRail launches AI test script generation in beta
Last week
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devops
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data analytics
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rpa
TestRail adds AI test script generation to version 10.2, aiming to cut boilerplate coding and help QA teams scale automation faster.