CMOtech Ireland - Technology news for CMOs & marketing decision-makers

Storytelling stories

Sneaks

Exclusive: How Adobe showcases its innovation engine

Today
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digital transformation
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erp
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software development
Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.
Hannah perez

Why cybersecurity needs better storytelling; and more women telling It

Last month
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digital transformation
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advanced persistent threat protection
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risk & compliance
Cybersecurity's future hinges on clear storytelling - and more women's voices - to turn technical risks into business-critical narratives.
Aleesha naxakis headshot

Style, substance, and strategy: Drawing similarities between pageantry and PR

Last month
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partner programmes
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clean technologies
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marketing
From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.
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Why "Give to Gain" needs to stop being a women's virtue and start being a business model

Last month
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uc
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partner programmes
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collaboration
Communications must abandon hoarding influence and make advocacy a core business strategy, not a selfless virtue expected only of women.
Kavitha

Building in public: Why women entrepreneurs need visibility as much as capital

Last month
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social media
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iwd
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opinion
Women founders are closing the start-up gap, but with VC still lagging, visibility and public storytelling are now vital growth capital.
Sound studio desk laptop globe icons colorful audio waves map

Pocket FM taps OpenAI to power AI-native audio growth

Last month
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rpa
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api
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genai
Pocket FM will bake OpenAI tools into its production stack, using generative AI to scale multilingual audio series for 300,000 creators.
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HONOR & ARRI bring cinema image science to mobiles

Last month
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genai
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ai
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mobile world congress
HONOR and ARRI join forces to embed cinema-grade image science into future smartphones, debuting on the ROBOT PHONE later this year.