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Behind DeepMind & Darren Aronofsky's AI-led short film slate
Generative AI

Behind DeepMind & Darren Aronofsky's AI-led short film slate

Google DeepMind teams with Darren Aronofsky's Primordial Soup to produce three AI-driven short films, starting with ANCESTRA, On This Day...1776.

By Jake MacAndrew • 3 min read • Wed, 18th Feb 2026
AI has raised the stakes: Why strategic communications remains human-led in 2026
Digital Transformation

AI has raised the stakes: Why strategic communications remains human-led in 2026

AI is reshaping PR, but leaders warn the winners in 2026 will be those who keep strategic communications firmly human-led.

By Dan Gamble • 4 min read • Sat, 7th Feb 2026
Beyond the hype: The future of AI communications
Customer Experience

Beyond the hype: The future of AI communications

As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.

By Becky Straker • 6 min read • Thu, 11th Dec 2025
AARON Awards launched to honour AI-led commercial creativity
Artificial Intelligence

AARON Awards launched to honour AI-led commercial creativity

The AARON Awards have been launched globally to celebrate AI-led creativity in advertising, focusing on solo and small teams advancing commercial campaign innovation.

By Sean Mitchell • 3 min read • Fri, 5th Dec 2025
The human experience cannot be replicated: Why YouTube's AI crackdown has tech professionals talking
Artificial Intelligence

The human experience cannot be replicated: Why YouTube's AI crackdown has tech professionals talking

YouTube's new rules require creators to show human input in their videos, aiming to protect authentic creativity amidst rising AI-generated content.

By Molly McDonald • 3 min read • Wed, 19th Nov 2025
Breaking clutter digitally: how brands can stand out in crowded festive campaigns
Partner Programmes

Breaking clutter digitally: how brands can stand out in crowded festive campaigns

Indian festive campaigns face digital clutter; brands must blend cultural relevance, creativity and technology to truly connect and stand out this season.

By D. Dhayan Kumar • 4 min read • Wed, 19th Nov 2025
Pax8 appoints Tom Gavin to lead global marketing strategy & AI push
Customer Experience

Pax8 appoints Tom Gavin to lead global marketing strategy & AI push

Pax8 has appointed Tom Gavin as Chief Marketing and Communications Officer to lead global marketing and advance its AI and managed intelligence initiatives.

By Melvin Hipolito • 3 min read • Thu, 2nd Oct 2025
Adobe launches collaborative AI film project to empower creators
Marketing Technologies

Adobe launches collaborative AI film project to empower creators

Adobe launches The Unfinished Creator Film, a global collaborative AI project empowering creators to co-create and remix an evolving short film via Firefly.

By Melvin Hipolito • 4 min read • Fri, 1st Aug 2025
Google launches Flow AI tool for filmmakers and video creators
Digital Entertainment

Google launches Flow AI tool for filmmakers and video creators

Google unveils Flow, an AI tool designed for filmmakers to craft and edit cinematic clips using advanced AI models Veo, Imagen, and Gemini.

By Sean Mitchell • 4 min read • Fri, 11th Jul 2025

Stories from Other Regions

Storytelling stories

As women, collaborative communications is essential for collective impact
Software Development

As women, collaborative communications is essential for collective impact

Amid shrinking newsrooms and polarised platforms, women are turning to collaborative communications as a survival strategy for change.

By Samantha Howard • 5 min read • Mon, 2nd Mar 2026
Mardi Gras app launches as year-round LGBTQIA+ hub
Social Media

Mardi Gras app launches as year-round LGBTQIA+ hub

Sydney Mardi Gras has overhauled its festival app with Safety Circles, a Fan Wall and Strobe tools to boost safety and connection.

By Mark Tarre • 3 min read • Wed, 11th Feb 2026
Bitget backs UNICEF games scheme for Cambodian girls
Gaming

Bitget backs UNICEF games scheme for Cambodian girls

Bitget deepens its UNICEF partnership to boost Cambodian girls' digital skills through game design, coding and youth-led Game Jam events.

By Sofiah Nichole Salivio • 5 min read • Mon, 12th Jan 2026
Hybrid AI set to become core creative infrastructure by 2026
Digital Transformation

Hybrid AI set to become core creative infrastructure by 2026

Hybrid AI will shift from experimental tool to core creative infrastructure by 2026, reshaping how major brands produce content worldwide.

By Sofiah Nichole Salivio • 4 min read • Thu, 8th Jan 2026
UK marketers embrace AI for more personalised Christmas ads
DevOps

UK marketers embrace AI for more personalised Christmas ads

AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.

By Sean Mitchell • 3 min read • Wed, 17th Dec 2025
Gen Z drives shift from ads to creator-led influence
Digital Transformation

Gen Z drives shift from ads to creator-led influence

Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.

By Sean Mitchell • 4 min read • Wed, 10th Dec 2025
Beyond the buzz: Owning the retail experience in the age of AI
Customer Experience

Beyond the buzz: Owning the retail experience in the age of AI

Retail's future lies in blending AI with human creativity to craft unique experiences, not just chasing tech buzzwords in the digital age.

By Zohar Gilad • 6 min read • Mon, 24th Nov 2025
Auxia unveils AI-native marketing platform with unified workspace
Customer Experience

Auxia unveils AI-native marketing platform with unified workspace

Auxia launches a redesigned AI marketing platform with a unified workspace, integrating content, decisioning, and insights for streamlined campaigns.

By Kaleah Salmon • 3 min read • Mon, 27th Oct 2025
THG Studios invests in virtual production to boost creativity
Generative AI

THG Studios invests in virtual production to boost creativity

THG Studios has launched a Virtual Production suite in Manchester, investing seven figures to boost creative flexibility and cut costs for brands.

By Catherine Knowles • 3 min read • Thu, 31st Jul 2025