CMOtech Ireland - Technology news for CMOs & marketing decision-makers
Ireland

Social Media Stories - Page 49

Global Stories

Social Media stories

How NZ Labour crushed the National Party on Facebook
Marketing Technologies

How NZ Labour crushed the National Party on Facebook

National Party's broad, varied Facebook campaign may have contributed to their election loss, says digital marketing expert.

By Shannon Williams • 3 min read • Wed, 4th Nov 2020
Social media plays important part in B2B decision-making - Hootsuite report
Social Media

Social media plays important part in B2B decision-making - Hootsuite report

B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.

By Sara Barker • 2 min read • Fri, 30th Oct 2020
Firms that use social as a 'megaphone' miss out on transformation - Hootsuite
Customer Relationship Management

Firms that use social as a 'megaphone' miss out on transformation - Hootsuite

Organisations often limit social to the marketing department, but instead it should be connected into the 'lifeblood and workflow'.

By Staff Writer • 3 min read • Wed, 23rd Sep 2020
3.96 billion people now use social media
Marketing Technologies

3.96 billion people now use social media

Over 3.9 billion people now use social media, with COVID-19 lockdowns contributing to the rise in usage, according to a report by Hootsuite and We Are Social.

By Sara Barker • 3 min read • Mon, 27th Jul 2020
How to stay 'screen fit' when working at home
Hybrid & Remote Work

How to stay 'screen fit' when working at home

As home-working more than ever exhausts us digitally, maintaining a disciplined routine and actively switching off are key to avoiding screen fatigue.

By Barbara Parker • 3 min read • Tue, 5th May 2020
Hootsuite offers free pro plan to non profits and SMBs during COVID-19
Hybrid & Remote Work

Hootsuite offers free pro plan to non profits and SMBs during COVID-19

Hootsuite is offering free access to its pro plan for non-profits and small businesses until 1 July 2020 amid the COVID-19 crisis.

By Shannon Williams • 3 min read • Mon, 23rd Mar 2020
How to keep your customers engaged when introducing an integrated app strategy
Marketing

How to keep your customers engaged when introducing an integrated app strategy

Businesses must adopt integrated app strategies to directly and authentically engage customers through mobile, warns Soprano Design's Matt Thompson.

By Staff Writer • 5 min read • Wed, 18th Mar 2020
Feeling lonely online? Share a pic of your pet, says psychologist
Apps

Feeling lonely online? Share a pic of your pet, says psychologist

Feeling down online? Pedigree's new app encourages Kiwis to share pet pics to combat social media negativity and improve mental health.

By Sara Barker • 3 min read • Fri, 6th Mar 2020
TikTok surpasses 40 million daily active users
Digital Entertainment

TikTok surpasses 40 million daily active users

TikTok has surged past 40 million daily active users, with new research revealing a majority of usage on Android and significant growth in the US market.

By Staff Writer • 2 min read • Wed, 4th Mar 2020
Hays: Jobseekers must 'self-disrupt' their career in 2020
IT Automation

Hays: Jobseekers must 'self-disrupt' their career in 2020

Jobseekers must take calculated risks, avoid raising salary talks too early, and highlight transferrable skills in 2020, says recruitment firm Hays.

By Shannon Williams • 5 min read • Thu, 5th Dec 2019
Social media a growing business risk across Asia Pacific
Supply Chain

Social media a growing business risk across Asia Pacific

Organisations now face an even wider risk landscape, as they seek to tackle emerging digital threats and deal with complex reputational and regulatory issues.

By Shannon Williams • 5 min read • Fri, 4th Oct 2019
Church group crowdsources 'I forgive you' emoji design
Social Media

Church group crowdsources 'I forgive you' emoji design

A Finnish church group crowdsources a new 'I forgive you' emoji, aiming to add it to Unicode's official list to promote forgiveness and peace globally.

By Staff Writer • 2 min read • Mon, 23rd Sep 2019
Online users giving out social media details too freely - Kaspersky
Identity and Access Management

Online users giving out social media details too freely - Kaspersky

Kaspersky's Global Privacy Report 2018 reveals that 39.2% of users trade private data for increased safety, with many freely sharing social media details.

By Staff Writer • 4 min read • Mon, 23rd Sep 2019
Looking for love? Facebook gets in on the dating game
Facebook

Looking for love? Facebook gets in on the dating game

Facebook launches its Dating feature in 20 countries, aiming to rival Tinder by fostering meaningful relationships through shared interests.

By Sara Barker • 3 min read • Mon, 9th Sep 2019
Gen Z will look elsewhere if tech companies don't get their act together
Social Media

Gen Z will look elsewhere if tech companies don't get their act together

Tech companies risk missing out on hiring top Generation Z talent if they don't adapt their recruitment strategies, according to Mesmet.

By Shannon Williams • 4 min read • Fri, 30th Aug 2019

Stories from Other Regions

Social Media stories

Social commerce growing in South East Asia markets
Social Media

Social commerce growing in South East Asia markets

Social commerce in South East Asia is booming, with 96% of marketers in a new survey foreseeing its growing importance over the next five years.

By Shannon Williams • 3 min read • Thu, 24th Oct 2019
#AltTextForAll: Improving the visual experience for blind & low vision people
Social Media

#AltTextForAll: Improving the visual experience for blind & low vision people

More than 6.6 billion images are uploaded to the internet every day, but for those who are blind or have low vision, it can be a massively limited experience.

By Sara Barker • 3 min read • Mon, 21st Oct 2019
New report considers consumer rights around personal data
Data Privacy

New report considers consumer rights around personal data

Report finds no clear standards for access to consumer data, including personal data from social media and fitness trackers. Regulators urged for reform.

By Catherine Knowles • 3 min read • Fri, 2nd Aug 2019