Social Media stories
Photographs, home addresses, and date of birth were among the personal details available online through search engines.
BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.
Gaming is emerging as a core channel for youth engagement, with social via gaming fast becoming the choice for Gen Alpha (ages 4 - 18).
The success of the deviant social media influencers lies in exploiting certain consumer characteristics that make them susceptible to their charms.
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
NP Digital, the performance marketing agency founded by Neil Patel, appoints Ash Dharan as Senior Director, Performance in Australia.
Cybercriminals are using popular social media reference landing page, Linktree, to trick victims into giving up their credentials, warns Avanan.
Khoros appoints Travis Mason as VP and Country Manager for Australia and NZ, signaling the company's commitment to regional expansion and digital-first CX.
Cint, the global leader in digital insights gathering, has appointed Vanessa Adams as VP of Measurement for the company''s team in APAC.
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.
Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.
Hoteliers must engage with guests and monitor online feedback to shape the guest experience and maintain a positive online reputation.
Medallia appoints new Country Manager for Australia and New Zealand to meet rising customer experience demand in the region using cloud-based technology.
Telegram, the popular instant messaging app known for its privacy features, has gained popularity for personal and professional communication.
New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.
Analysis of the data suggests that people are looking for more purposeful internet use, with a focus on quality over quantity, the researchers state.
Snapchat sees unexpected growth in ad portal visits, while Pinterest sees a decline, according to Similarweb's market update for Dec 2022.
Scammers are not just calling or emailing Kiwis 'out of the blue' anymore; they are waiting in ambush with highly sophisticated schemes.
2023 Federal Budget Funds Initiatives to Bridge Australia's Digital Divide and Enhance Connectivity in Transport, Manufacturing, and Stadium sectors.
Influencers are a key ingredient for Australian SMEs' marketing strategies, according to research by B2B software search website Capterra.