The Ultimate Guide to Partner Programmes

2026 · Irish Edition

Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.

By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.

Irish Partner Programmes news
Analyst Insights
Gigamon eyes AI-led surge in network observability
IDC · Partner Programmes · Virtualisation
Last week
Rafay & Argentum AI strike software orchestration deal
Gartner · Partner Programmes · Virtualisation
This month
Arctic Wolf wins Gartner Customers' Choice for MDR
Gartner Peer Insights · Partner Programmes · Cloud Security
This month
Everest names Sapiens Decision a Luminary in AI report
Everest Group · Partner Programmes · Digital Transformation
This month
Whatfix study warns AI adoption gap costs mid-sized firms
Gartner Market Guide · Partner Programmes · SaaS
This month
Expert columns
How MH Enterprise turns trust into cybersecurity success
By Gaëlle Perrin of SonicWall
Yesterday
How Atomgate uses education and partnership to drive successful SonicWall upgrades
By Gaëlle Perrin of SonicWall
Last week
Why Legal Services demand is about to grow, not shrink
By Jamie Ng of Ashurst
Last week
The biggest shift in M&A: Strategic and cultural fit first (then financial)
By Matt Reck of Fortra
This month
Pivoting marketing strategy in the face of a recession
By Azadeh Williams of AZK Media
This month
Why the next phase of AI adoption will be determined less by models and more by data foundations
By Will LaForest of Confluent
This month
How Apograph uses proactive firewall upgrades to protect clients and control costs
By Gaëlle Perrin of SonicWall
This month
The evolving role of the CSO: From technical guardian to business strategist
By Bill O’Connell of Commvault
Last month
How cybersecurity partner programs are evolving in 2026
By Allison Clarke of SonicWall
Last month
How Sourcepass turns firewall upgrades into a competitive edge
By Gaëlle Perrin of SonicWall
Last month
AI agents vs AI automations: how to get the mix right in your future marketing strategy
By Pipin Firmansyah of Manning & Co
Last month
Consistent security, less overhead: Help your customers do more with SonicWall NSM
By Suriti Singh of SonicWall
Last month
Trust as a measurable asset for CMOs in the age of AI
By Geoff Main of Passionberry Marketing
Last month
Upgrade advantage: Future-proofing for partners, MSPs and MSSPs
By Sarah Choi and Mahpara Banday of SonicWall
Last month
Inside Wialon's Partner Challenge: How telematics went off road at Dakar Rally
By Aliaksandr Kuushynau of Wialon
Last month
Interviews
Scale By Avec says strategic hiring is the key in the age of AI
Discussing Collaboration
Last month
Milestone turns video data into AI-driven intelligence
Discussing Software-as-a-Service
Last month
Recent news
Fortinet wins Google Cloud 2026 Partner award for security
About Cloud Services
Today
Sage adds AI tools for Intacct roll-outs & advisory
About Software-as-a-Service
Today
QNX expands NVIDIA tie-up for safety-critical edge AI
About Robotics
Today
Embridge named Unit4 training provider outside Europe
About Software-as-a-Service
Yesterday
Commvault expands Flex with Hitachi Vantara & NetApp
About Storage
Yesterday
SAP unveils agentic AI tools for manufacturing supply
About Robotics
Yesterday
Adobe expands AI partner network for customer experience
About Unified Communications
Yesterday
Rithum launches SupplyExplorer to speed supplier discovery
About Digital Transformation
Last week
Temenos forum spotlights AI & banking modernisation
About Digital Engagement
Last week
Exclaimer links Workday to email signatures & meetings
About Video conferencing
Last week
Cork Cyber adds automated mapping to Vantage platform
About Productivity
Last week
HCS to invest EUR €13.2m & create 125 jobs in Dublin
About Cloud Services
Last week
SAS names Deloitte, Microsoft & Intel as partner winners
About IT services
Last week
11:11 Systems named Cohesity's MSP Strategic Partner
About Cloud Services
Last week
Azul momentum surges as enterprise Java demand jumps
About Cloud Services
Last week
Job moves
iManage appoints Ryan Begin & David Zember to partner roles
Move at Salesforce
Last week
Portnox names Jonathan Skinner as Chief Marketing Officer
Move at Symantec
Last week
Backblaze names Anuj Kumar as chief revenue officer
Move at VMware
Last week
Hyland appoints Lubor Ptacek as Product Marketing Chief
Move at OpenText
Last week
Mail Metrics appoints Chief Revenue Officer Karl Kohler
Move at Avanade
Last week
ADAPTOVATE appoints Jim Cundiff to boost North America
Move at ADAPTOVATE
This month
Synthflow appoints Matt Alexander as Channel Chief
Move at Ericsson
This month
Freshworks names Vahalia to lead global partner push
Move at Freshworks
This month
Creative ITC hires Lewis Pinner as Chief Revenue Officer
Move at Cisco
This month
Climb names Mike Holt as Ireland Territory Manager
Move at EMEA
This month
Top players
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