Marketing stories - Page 5
How to prepare bylines for publication on our sites
Sun, 1st May 2022
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marketing
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techday
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faq
Paid options are available for IT organizations to submit bylines at TechDay. Here are the specifications and criteria for submitting content.
Cartology selects ADvendio in major retail tech deal
Wed, 2nd Feb 2022
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martech
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omnichannel
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open source
The deal will enhance Cartology's trademark standing as one of Australia's largest retail media businesses powered by the Woolworths Group.
HubSpot boosts SMS marketing capabilities with MessageMedia
Thu, 10th Sep 2020
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data analytics
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martech
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cdp
HubSpot partners with MessageMedia to add targeted SMS capabilities to its CRM platform, providing marketers with personalised cross-channel campaigns.
Data is the power behind effective marketing - Research
Thu, 7th Jun 2018
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data analytics
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martech
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planning
A Research Now SSI and Econsultancy study reveals that company and third-party data quality is key to improving marketing effectiveness.
Our publisher's view on why eDMs are evil
Thu, 20th Aug 2015
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martech
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marketing
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techday
eDMs don't work. They invade people's inboxes. They can get labelled as spam. They're more expensive and less effective than editorial integration.