Marketing stories - Page 3 - CMOtech Ireland

AI agents vs AI automations: how to get the mix right in your future marketing strategy

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B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.

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AI speeds up content production, but sameness a problem

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PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.

Trust as a measurable asset for CMOs in the age of AI

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As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

Why brand visibility is the most critical metric in today's AI-driven world

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As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.

Pattern appoints David Jennison to lead European growth

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Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.

Adobe chief Shantanu Narayen to step down amid AI shift

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Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.

The Golden Triangle of marketing in the AI era

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partner programmes

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

Komerz buys Glassbox in deal valuing firm at USD $330m

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Komerz snaps up Glassbox in move valuing the group at USD $330m, bolstering its Creative Commerce offer across global markets.

Why technical foundation is critical for Generative Engine Optimisation (GEO) success

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Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.

PixVerse hits unicorn status with record AI video round

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AI video platform PixVerse becomes a unicorn after a record Asia Series C funding round valuing the company at over USD $1 billion.

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BrightEdge unveils AI tools to track search visibility

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BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.

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Europe embraces AI but bristles at low‑quality content

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Europeans are embracing AI for daily tasks and shopping, even as frustration mounts over a surge in low‑quality AI‑generated content.

monday.com opens workspace doors to external AI agents

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monday.com now lets external AI agents sign up, verify and work natively inside its platform, collaborating alongside human users.

AI ambition outpaces readiness for smaller businesses

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SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.

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IBM warns AI & quantum threats will reshape cybercrime

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IBM warns shadow AI, deepfakes and quantum threats will reshape cyber risk by 2026, as autonomous agents speed breaches and ransomware.

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Perion debuts Outmax AI agent to optimise TikTok ads

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Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.

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Sparkfly & PlayOn link school sports to retail data

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Sparkfly and PlayOn team up to tie retail offers and attribution to millions of US high school sports fans across ticketing and streaming.

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Taboola predicts five trends reshaping travel marketing

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Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.

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Global Day of Unplugging pushes brands to cut noise

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data protection

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Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.

Five red flags that suggest your AI content is actually hurting your rankings

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genai

Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.