Kaseya has launched MSP Success, a new initiative for managed service providers that brings its growth programmes into a single ecosystem.
The offering combines MSP Success Digital Marketing, MSP Success Peer and the Kaseya Community in one structure for managed service providers, or MSPs. It is led by Dan Tomaszewski, Executive Vice President of Channel, with Greg Jones, Senior Vice President of MSP Success EMEA, and Mike Stodola, Vice President of Marketing Enablement Strategy, among the senior figures involved.
At the centre of the launch is MSP Success Digital Marketing, a platform designed to help MSPs generate more leads and raise their market visibility. Kaseya tied the launch to growing pressure on customer acquisition, citing its 2026 State of the MSP Report, which found that 71% of MSPs identified winning new customers as their biggest challenge.
The platform includes website services, search engine and answer engine optimisation, local search tools, content marketing, email and social media campaign tools, reputation management, analytics, lead capture, appointment booking and support from a Marketing Success Specialist. It is available in two tiers: Express and Pro.
Express is aimed at MSPs looking to establish a digital presence and increase lead flow. Pro adds marketing automation, conversion tools and strategic support for providers that want to turn more opportunities into clients.
"MSP Success Digital Marketing brings together the strategies, tools and support we know work because we've lived it ourselves," said Dan Tomaszewski, Executive Vice President of Channel, Kaseya. "While MSPs excel at technology, many struggle with marketing in a challenging landscape. That's why we've built a team of experienced practitioners, along with the right tools and processes, to help MSPs grow and succeed."
The wider MSP Success structure also brings together Kaseya's existing peer groups. TruMethods Peer and Technology Marketing Toolkit now sit under the MSP Success Peer banner, designed to give members broader access to advice and collaboration across a larger network.
MSPs can join one of two peer programmes based on their size and scale. In-person meetings will be held quarterly across North America, EMEA and APAC, with online meetings between sessions.
Kari Renn, Chief Executive Officer of LoyalITY and a member of both predecessor groups, said the combination could expand the network's value. "The real value of an MSP peer group is knowing you don't have to solve every challenge alone," Renn said. "As a member of both Technology Marketing Toolkit and TruMethods Peer, I went from break-even to highly profitable in just two years. Bringing these two communities together creates an unmatched network of shared insight and accountability that will help MSPs scale faster, avoid common pitfalls and hit their revenue goals with confidence."
Kaseya has also appointed Jay Dixon as Director of MSP Success Peer Education to support the peer programme's development. According to the company, Dixon previously spent four years in its peer community as a captain before selling his business.
"Building strong leadership starts with people who have lived it," said Tomaszewski. "Jay spent four years in our peer program as a captain, exited his business, and is now coming back to help others do the same. His experience reinforces our approach to investing in leaders who understand what success looks like. We're excited to have Jay join us, with more additions to come."
Learning hub
Alongside the launch, Kaseya has introduced a central online learning hub for MSPs under the MSP Success brand. The site is intended to provide guidance, frameworks and resources for providers looking to grow and improve profitability, while also linking users to the company's customer community.
Kaseya said MSP Success is backed by a 140-person global team with experience in MSP growth trends, AI-based business support and community programmes.
The launch reflects a broader push by suppliers to move beyond software sales and offer marketing, advisory and peer support services to channel partners and service providers. For MSPs, customer acquisition and profitable growth have become more pressing as competition intensifies and providers seek to stand out in a crowded market.
By combining marketing services, peer groups and community resources in one structure, Kaseya is seeking to deepen its role in how MSPs run and grow their businesses, not just how they manage IT operations.