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Market research Stories - Page 17

Global Stories

Market research stories

SoftServe named a Challenger in 2024 Gartner Magic Quadrant
Digital Transformation

SoftServe named a Challenger in 2024 Gartner Magic Quadrant

SoftServe has been recognised as a Challenger in Gartner's 2024 Magic Quadrant for Custom Software Development Services, highlighting its focus on Generative AI.

By Kaleah Salmon • 3 min read • Wed, 30th Oct 2024
AI-driven personas to lead market research data by 2025
Data Analytics

AI-driven personas to lead market research data by 2025

A new report by Qualtrics reveals that AI-generated synthetic personas could account for over half of market research data collection by 2025.

By Imee Dequito • 3 min read • Wed, 23rd Oct 2024
Marketers face hurdles in leveraging first-party data
Marketing Technologies

Marketers face hurdles in leveraging first-party data

A new report from Cint and Lotame reveals marketers face significant challenges in utilising first-party data, with 70% highlighting its importance.

By Catherine Knowles • 3 min read • Wed, 9th Oct 2024
Freelance computer security & writing skills surge in Q2 2024
Marketing Technologies

Freelance computer security & writing skills surge in Q2 2024

Demand for freelance computer security, writing, and business skills soared in Q2 2024, per Freelancer.com's Fast 50 Index, defying AI disruption fears.

By Shannon Williams • 3 min read • Tue, 23rd Jul 2024
Brands & AI gear up for Olympics spotlight & challenges
Customer Experience

Brands & AI gear up for Olympics spotlight & challenges

Brands worldwide prepare to leverage the 2024 Summer Olympics' extensive visibility, with 41% of US adults poised to follow closely.

By Sean Mitchell • 3 min read • Tue, 16th Jul 2024
AI Appreciation Day: Q&A with NielsenIQ
Data Analytics

AI Appreciation Day: Q&A with NielsenIQ

AI is set to transform market research, says NielsenIQ on AI Appreciation Day. Discover the potential and challenges in AI-driven innovation.

By Staff Writer • 3 min read • Mon, 15th Jul 2024
Human8 appoints new leaders for growth in APAC & Southeast Asia
Customer Experience

Human8 appoints new leaders for growth in APAC & Southeast Asia

Human8 appoints Mark Alvarez as Head of Operations APAC and Daniel Teixeira as Senior Business Director Southeast Asia, eyeing AI-driven growth.

By Kaleah Salmon • 2 min read • Wed, 10th Jul 2024
The Martech Weekly & Alium partner to disrupt market research
EduTech

The Martech Weekly & Alium partner to disrupt market research

Melbourne's The Martech Weekly (TMW) and New York-based Alium partner to disrupt market research, promising enhanced, transparent market intelligence for Martech investments.

By Catherine Knowles • 3 min read • Wed, 26th Jun 2024
Conjointly & Cint partner to combat survey fraud
Application Programming Interface

Conjointly & Cint partner to combat survey fraud

Conjointly and Cint have partnered to enhance survey data quality and reduce fraud through a new server-to-server integration, promising reliable insights.

By Kaleah Salmon • 2 min read • Fri, 14th Jun 2024
Exclusive: How Wasabi Technology is tackling dynamic object storage
Storage

Exclusive: How Wasabi Technology is tackling dynamic object storage

Wasabi Technology's leadership reveals how their first-class object storage responds to unique ANZ cloud challenges and global industry trends.

By Tom Raynel • 3 min read • Thu, 18th Apr 2024

Stories from Other Regions

Market research stories

Australian consumers distrust AI in customer services
Customer Experience

Australian consumers distrust AI in customer services

A new report reveals that 86% of Australian consumers mistrust local firms' use of AI, leading to decreased comfort with AI services in the past year.

By Imee Dequito • 3 min read • Mon, 28th Oct 2024
Transmit Security leads in account takeover prevention
Digital Transformation

Transmit Security leads in account takeover prevention

Transmit Security has been named a leader in account takeover fraud prevention, as the market for these solutions is set to grow significantly by 2028.

By Catherine Knowles • 3 min read • Fri, 25th Oct 2024
Australian businesses must adapt to payment trends: Worldpay
Crypto

Australian businesses must adapt to payment trends: Worldpay

Australian consumers' payment preferences are evolving, with security and variety boosting revenue potential, says Worldpay's new report.

By Worldpay • 3 min read • Mon, 2nd Sep 2024
Perceptive partners with Qualtrics for enhanced client insights
Customer Experience

Perceptive partners with Qualtrics for enhanced client insights

Perceptive partners with Qualtrics to enhance its market research and experience management services, promising significant benefits for over 150 clients.

By Melania Watson • 2 min read • Tue, 27th Aug 2024
Milieu Insight upgrades Canvas to streamline consumer research
Data Analytics

Milieu Insight upgrades Canvas to streamline consumer research

Milieu Insight revamps Canvas, enhancing consumer research with improved survey tools, global reach, and AI-powered features, streamlining brand insights.

By Kaleah Salmon • 3 min read • Thu, 11th Jul 2024
Research shows mobile workers put corporate data at significant risk
Phishing

Research shows mobile workers put corporate data at significant risk

Research by Apricorn shows 63% of UK and US IT leaders fear mobile workers will cause data breaches, with 55% admitting deliberate security compromises.

By Sean Mitchell • 3 min read • Wed, 19th Jun 2024
UK businesses see 6.1% rise in investments amid tech focus
Digital Transformation

UK businesses see 6.1% rise in investments amid tech focus

UK business investments surged by 6.1% in 2023. Jumar's CDIO Chris Weston advises that aligning tech investments with strategic goals is key to future-proof growth.

By Sean Mitchell • 4 min read • Tue, 28th May 2024
Japanese SMBs see AI benefits but fret over security
EduTech

Japanese SMBs see AI benefits but fret over security

Japanese SMBs express optimism about AI's potential to improve operational efficiency, according to Barracuda Networks.

By Shannon Williams • 3 min read • Thu, 4th Apr 2024