CMOtech Ireland - Technology news for CMOs & marketing decision-makers
Ireland

Loyalty programmes Stories - Page 6

Global Stories

Loyalty programmes stories

Telna unveils USD $100m fund for travel eSIM growth
Unified Communications

Telna unveils USD $100m fund for travel eSIM growth

Telna launches a USD $100m fund to back travel eSIM apps, MVNOs and Super Apps, aiming to speed global growth in digital roaming services.

By Melania Watson • 4 min read • Thu, 5th Feb 2026
IHG approves Oracle OPERA Cloud for hotels globally
Digital Transformation

IHG approves Oracle OPERA Cloud for hotels globally

IHG adds Oracle's OPERA Cloud to its approved PMS list, offering franchisees a new cloud option across the Americas and EMEAA estate.

By Catherine Knowles • 3 min read • Fri, 30th Jan 2026
Rakuten drops Honey extension amid affiliate fraud row
Marketing Technologies

Rakuten drops Honey extension amid affiliate fraud row

PayPal-owned Honey is dropped by Rakuten's ad network, cutting it off from 2,000 merchants amid claims of affiliate fraud and link theft.

By Mark Tarre • 5 min read • Wed, 21st Jan 2026
Google unveils AI shopping protocol & brand agents
Customer Experience

Google unveils AI shopping protocol & brand agents

Google launches a Universal Commerce Protocol and Business Agent tools as it bets on AI agents to drive the next era of online shopping.

By Mark Tarre • 3 min read • Thu, 15th Jan 2026
Ant backs Google's Universal Commerce Protocol push
Crypto

Ant backs Google's Universal Commerce Protocol push

Ant backs Google's new Universal Commerce Protocol to standardise how AI agents handle shopping, payments and post-purchase support.

By Sofiah Nichole Salivio • 4 min read • Wed, 14th Jan 2026
Eagle Eye unveils AI tool for real-time retail offers
Customer Experience

Eagle Eye unveils AI tool for real-time retail offers

Eagle Eye has launched an AI-powered Personalised Promotions tool to deliver real-time, individual retail offers at massive scale.

By Mark Tarre • 4 min read • Wed, 14th Jan 2026
Brands shift to centralised platforms as channels grow
Digital Transformation

Brands shift to centralised platforms as channels grow

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

By Shannon Williams • 4 min read • Sat, 10th Jan 2026
Mid-market fraud prevention: mistakes retailers keep making
Multi-factor authentication

Mid-market fraud prevention: mistakes retailers keep making

Mid-market retailers are losing billions to increasingly sophisticated fraud, as outdated defences and lax checks leave gaping security holes.

By Bobby Joseph • 6 min read • Sat, 10th Jan 2026

Stories from Other Regions

Loyalty programmes stories

Expert details the data 'gold' fuelling retail media
Data Protection

Expert details the data 'gold' fuelling retail media

Australian retail media booms as brands race to turn fragmented customer data into 'gold' with unified, first-party identity and AI insight.

By Belinda Lloyd • 6 min read • Thu, 29th Jan 2026
Canadian shoppers demand value, personalisation & trust
Data Protection

Canadian shoppers demand value, personalisation & trust

Cost-conscious Canadians now demand sharper prices, personalised tech and rock-solid data security before choosing where to shop.

By Shannon Williams • 4 min read • Thu, 29th Jan 2026
AI powers maturing Canadian proptech amid slower funding
Robotics

AI powers maturing Canadian proptech amid slower funding

Canadian proptech matures as AI embeds into daily workflows, funding slows to USD $450 million but adoption and discipline rise.

By Sofiah Nichole Salivio • 6 min read • Sat, 24th Jan 2026
Eagle Eye unveils AI platform for real-time offers
Customer Experience

Eagle Eye unveils AI platform for real-time offers

Eagle Eye has launched Personalized Promotions, an AI platform that generates real-time, one-to-one offers for millions of retail shoppers.

By Mark Tarre • 4 min read • Sat, 17th Jan 2026
Indian banks pivot loyalty points to travel experiences
Fintech

Indian banks pivot loyalty points to travel experiences

Indian banks are overhauling loyalty schemes, swapping cashback for travel, lounges and lifestyle perks to lure Gen Z and affluent cardholders.

By Karen Joy Bacudo • 4 min read • Fri, 16th Jan 2026
Fateh Rural alliance targets India's rural loyalty gap
Digital Transformation

Fateh Rural alliance targets India's rural loyalty gap

Fateh Rural forms alliance to tap India's rural loyalty gap, targeting distributor schemes in a USD $3.58 billion market by 2025.

By Sofiah Nichole Salivio • 3 min read • Fri, 16th Jan 2026
AI & value reshape 2026 guest engagement in hospitality
Data Analytics

AI & value reshape 2026 guest engagement in hospitality

AI-driven personalisation and shifting notions of value will set the pace for hospitality guest engagement in 2026, Paytronix predicts.

By Catherine Knowles • 5 min read • Fri, 16th Jan 2026
Revolut launches RevPoints rewards scheme in New Zealand
Gaming

Revolut launches RevPoints rewards scheme in New Zealand

Revolut launches RevPoints in New Zealand, offering uncapped rewards on everyday spending redeemable for travel, airline miles and gift cards.

By Karen Joy Bacudo • 4 min read • Thu, 15th Jan 2026
adjoe & LINE partner on Playtime gaming rewards in Taiwan
Gaming

adjoe & LINE partner on Playtime gaming rewards in Taiwan

adjoe partners with LINE in Taiwan to power Playtime gaming rewards, driving millions of LINE POINTS and tens of thousands of downloads.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 13th Jan 2026
AI-driven loyalty programs open $2 trillion opportunity in Southeast Asia
Data Analytics

AI-driven loyalty programs open $2 trillion opportunity in Southeast Asia

AI-powered loyalty schemes promise a USD $2 trillion revenue windfall in Southeast Asia as retailers race to master personalisation.

By Aaron Crowe • 6 min read • Mon, 12th Jan 2026