Loyalty programmes stories
A card-linked loyalty program can help retailers and service providers take their eCommerce to the next level in several ways.
As we transition away from cookie-based advertising, confusion around last-click attribution will dissolve in favour of card-linked platforms.
Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.
Loyalty programs provide an exclusive 'experience beyond the product' and help businesses get a better picture of their consumer buying journey.
Retailers that improve the customer experience are better placed to improve revenue and profits amid growing competition, writes Loyalty Now CEO Cary Lockwood.
Loyalty programs that focus on genuine customer relationships can deliver significant value to organizations, driving repeat business and growth.
Burgeoning Kiwi firm Goody shakes up traditional loyalty schemes, transitioning from card to app, aiming to revolutionize global rewards.
The free app allows members to download hundreds of deals, across entertainment, dining, accommodation, pharmacy and beauty.