CMOtech Ireland - Technology news for CMOs & marketing decision-makers
Ireland

Customer Journey Stories - Page 9

Global Stories

Customer Journey stories

B2B marketers struggle to manage brand visibility in AI
Digital Transformation

B2B marketers struggle to manage brand visibility in AI

B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.

By Kaleah Salmon • 4 min read • Sat, 7th Mar 2026
Vudoo & PubMatic launch shoppable programmatic ads
Customer Experience

Vudoo & PubMatic launch shoppable programmatic ads

Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.

By Karen Joy Bacudo • 3 min read • Fri, 6th Mar 2026
Google AI more negative than ChatGPT for brand reputation
Customer Experience

Google AI more negative than ChatGPT for brand reputation

AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.

By Catherine Knowles • 4 min read • Fri, 6th Mar 2026
Why women's influence in tech matters beyond headcount
Customer Experience

Why women's influence in tech matters beyond headcount

International Women's Day in tech must go beyond hiring targets, giving women real power over what gets designed, funded and shipped.

By Christine Bourdon • 5 min read • Thu, 5th Mar 2026
Criteo becomes first adtech partner for ChatGPT ads
Customer Experience

Criteo becomes first adtech partner for ChatGPT ads

Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.

By Karen Joy Bacudo • 3 min read • Thu, 5th Mar 2026
A deep dive into ANZ's travel insurance landscape - through the lens of payments
Digital Transformation

A deep dive into ANZ's travel insurance landscape - through the lens of payments

In ANZ's booming travel insurance market, slick payments now make or break policy sales, customer loyalty and rapid claim payouts.

By Worldpay • 4 min read • Thu, 5th Mar 2026
AI-era contact centres become strategic CX data hubs
Customer Relationship Management

AI-era contact centres become strategic CX data hubs

In 2026, AI turns the contact centre from a cost to a real-time intelligence engine, transforming CX into core competitive advantage.

By Martyn Riddle • 5 min read • Thu, 5th Mar 2026
Infovista unveils VistaOne to unify network & CX data
Network Infrastructure

Infovista unveils VistaOne to unify network & CX data

Infovista launches VistaOne platform to fuse network and customer experience data, using agentic AI to speed decisions and cut operating costs.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 4th Mar 2026

Stories from Other Regions

Customer Journey stories

UK shoppers warm to AI agents but trust concerns grow
Data Protection

UK shoppers warm to AI agents but trust concerns grow

UK shoppers are embracing AI shopping agents for better deals and ease, but rising data privacy fears risk slowing wider adoption.

By Sofiah Nichole Salivio • 4 min read • Fri, 6th Mar 2026
UK fashion sites slow to match early summer searches
Customer Experience

UK fashion sites slow to match early summer searches

UK fashion retailers risk missing early summer spend as sites push winter lines even as Google searches for warm-weather looks surge.

By Mark Tarre • 4 min read • Fri, 6th Mar 2026
ACAM unveils AI marketing framework, The Iconic signs on
Digital Transformation

ACAM unveils AI marketing framework, The Iconic signs on

Australia's ACAM rolls out a first-of-its-kind AI marketing readiness framework, with fashion e-tailer The Iconic as its debut adopter.

By Mark Tarre • 4 min read • Fri, 6th Mar 2026
The Optimisers launches in Auckland to target AI search
Software-as-a-Service

The Optimisers launches in Auckland to target AI search

Auckland's The Optimisers debuts as a digital agency helping brands win visibility in AI-led search, summaries and autonomous agent results.

By Catherine Knowles • 4 min read • Fri, 6th Mar 2026
From listening to leading: Why the best customer strategies close the loop
Customer Experience

From listening to leading: Why the best customer strategies close the loop

In a world of inbox overload, winning customer strategies turn feedback into visible action, proving listening must lead to trust.

By Maureen Plowman • 5 min read • Fri, 6th Mar 2026
Online peak spending swings complicate 2026 planning
Data Analytics

Online peak spending swings complicate 2026 planning

Sharp swings in online peak spending and 64% checkout abandonment risk derailing retailers' forecasts and promo plans for 2026.

By Karen Joy Bacudo • 4 min read • Thu, 5th Mar 2026
Women at the table transformed loyalty and leadership
Customer Experience

Women at the table transformed loyalty and leadership

Women leaders in loyalty say real change comes when they're heard, trusted to judge for themselves and freed from systemic barriers.

By Sarah Richardson • 2 min read • Thu, 5th Mar 2026
Designing for the real buyer: Why women drive the commerce + creator economy
Customer Experience

Designing for the real buyer: Why women drive the commerce + creator economy

Women drive USD $31.8 trillion in global spending, yet eCommerce and creator systems still under-serve how they discover and decide to buy.

By Lauren Newman • 5 min read • Thu, 5th Mar 2026
Confidence gap stalls visits to Australian museums
Customer Experience

Confidence gap stalls visits to Australian museums

Australians warm to museums and galleries, but cost fears and shaky confidence in value still stop many visits before tickets are booked.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 5th Mar 2026
Poor website search drives Australian shoppers away
DevOps

Poor website search drives Australian shoppers away

Australian shoppers are deserting online retailers over clunky site search, with many paying more elsewhere for AI‑style, natural language results.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 5th Mar 2026