Customer Journey stories
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
Qualtrics again tops Gartner's 2026 Voice of the Customer rankings, leading on execution, vision and AI-driven experience agents.
Komerz snaps up Glassbox in move valuing the group at USD $330m, bolstering its Creative Commerce offer across global markets.
8x8 rolls out Engage globally, arming frontline and specialist teams with contact centre-grade tools to unify customer experience.
BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
Auxia passes 100bn AI 'revenue decisions' as enterprises shift from genAI trials to agent-based systems that drive measurable top-line gains.
Algolia's AI now powers Club Med's global site search, promising faster trip discovery, smarter filters and higher direct online bookings.
Salesforce debuts Agentforce Contact Centre, unifying AI agents, voice, digital channels and CRM data to simplify customer service operations.
Quiq names Jen Grant chief marketing officer to steer strategy as enterprises move AI agents from pilots to large-scale customer use.
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
Sluggish UK retail websites are prompting shoppers to abandon baskets, risking an estimated GBP £38 billion in lost eCommerce sales this year.
Amperity warns identity gaps and flat budgets mean AI-led retail personalisation remains generic, missing high-intent moments for shoppers.
AI tops CX investment plans, but few brands yet deploy proactive, predictive tools across channels, leaving omnichannel ambitions stalled.
Empower FCU picks MANTL to streamline omnichannel account opening, targeting sub-10-minute sign-ups across digital and branch channels.
Payment outages are threatening Canadian retail and hospitality, with disruptions exposing merchants to an estimated USD $7.6 billion a year.
MANTL and MeridianLink are partnering to integrate digital loan applications with back-end origination, targeting banks and credit unions.
UK contact centres keep KPIs steady, but MaxContact warns a growing perception gap as frustrated customers switch providers in droves.
Epsilon launches Australian tool linking digital retail media exposure to in-store sales, unifying eCommerce and physical performance data.
Epsilon launches UK tool linking digital retail media to in-store sales, promising a single view of online and offline campaign impact.