CMOtech Ireland - Technology news for CMOs & marketing decision-makers

Creative Technologies stories - Page 3

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
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Why technical foundation is critical for Generative Engine Optimisation (GEO) success

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Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.
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PixVerse hits unicorn status with record AI video round

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AI video platform PixVerse becomes a unicorn after a record Asia Series C funding round valuing the company at over USD $1 billion.
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BrightEdge unveils AI tools to track search visibility

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BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
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CTERA debuts Fusion Direct to unify file & object data

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CTERA launches Fusion Direct, unifying file and object storage in one global namespace to streamline AI, analytics and collaboration data use.
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AI productivity gains erased by document verification

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AI tools leave office workers no faster overall, as time spent double-checking documents cancels out most of the promised productivity gains.
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AI ambition outpaces readiness for smaller businesses

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SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.
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Gartner tips AI to upend work tools, hiring & data

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Gartner predicts AI will disrupt office software, hiring and data by 2030, triggering a USD $58 billion productivity tools shake-up.
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Zapier data shows AI is now infrastructure for leads

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Zapier's study of 10,000 workflows shows AI is shifting from one-off tools to core lead-management infrastructure for sales teams.
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IBM warns AI & quantum threats will reshape cybercrime

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IBM warns shadow AI, deepfakes and quantum threats will reshape cyber risk by 2026, as autonomous agents speed breaches and ransomware.
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Nvidia unveils data-centre RTX servers for game dev

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Nvidia pitches RTX PRO data-centre servers to virtualise game development, unifying creative, AI and QA workloads on shared GPUs.
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SonicWall receives 5-Star Award in 2026 CRN Partner Program Guide

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SonicWall earns a 5-Star rating in the 2026 CRN Partner Program Guide, spotlighting its focus on partner success and security outcomes.
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Adobe adds conversational AI tools to Photoshop, Firefly

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Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.
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AMD boosts Ryzen AI P100 chips for edge industrial use

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AMD expands Ryzen AI Embedded P100 chips with up to 80 TOPS and ROCm support, targeting edge AI in factories, robots and medical systems.
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Luma unveils unified AI agents to streamline creativity

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Luma launches unified AI agents for agencies, promising context-aware creative workflows across text, image, video and audio projects.
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Taboola predicts five trends reshaping travel marketing

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Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
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Inventec boosts AI server output with Siemens DFM tools

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Inventec adopts Siemens DFM and SMT tools to speed AI server production, halving late design changes and boosting manufacturing quality.
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Five red flags that suggest your AI content is actually hurting your rankings

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Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
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Gender bias in AI - how to spot it, and how to prevent it

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From job ads to image tools, AI is quietly amplifying gender bias - but with better data, design and oversight, we can reverse it.
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Google AI more negative than ChatGPT for brand reputation

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AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
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Why women's influence in tech matters beyond headcount

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International Women's Day in tech must go beyond hiring targets, giving women real power over what gets designed, funded and shipped.