CMOtech Ireland - Technology news for CMOs & marketing decision-makers

Creative Technologies stories - Page 2

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
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Animoca Brands launches AliBAE with CHECK bounty rewards

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Animoca Brands unveils AliBAE AI creator platform with 100,000 CHECK in bounty rewards and Alibaba's Qwen models.
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Garney adopts Hyland for SAP SuccessFactors in HR shift

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document management
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digital transformation
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Garney deepens Hyland tie-up to unify HR records in SAP SuccessFactors, aiming to cut manual work and bolster automation across its US operations.
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AI Personality awards launch with USD $90,000 prize

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ai
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ai ethics & governance
AI creator platforms launch awards with USD $90,000 prize fund as virtual personalities move deeper into the online economy.
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Global handheld smart camera shipments jump 83% in 2025

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IDC says global handheld smart camera shipments surged 83% to 16.65 million in 2025, with DJI and Insta360 leading the boom.
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Construction claims are shaped before disputes begin

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Construction claims are often won or lost on everyday site records, yet most digital tools still prioritise delivery over evidential strength.
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WordPress.com adds AI write tools for site control

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digital transformation
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WordPress.com now lets AI agents draft, edit and publish content directly to sites via conversation, expanding beyond read-only integrations.
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Adapting to change: How SEO specialists can leverage Google's generative AI update

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Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.
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Arduino, Qualcomm launch Hackster contest for UNO Q

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gaming
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robots
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iot security
Arduino and Qualcomm launch a global Hackster contest around the new AI-focused UNO Q board, giving away 300 units to developers.
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Adobe adds custom models to Firefly in public beta

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Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.
Haekal

The pros and cons of AI in content generation: all you need to know

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digital transformation
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personalisation
AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.
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AI speeds up content production, but sameness a problem

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PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.
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Indigo Telecom hires Ilex to drive global growth push

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network infrastructure
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dc
Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.
Geoff

Trust as a measurable asset for CMOs in the age of AI

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cx
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
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Why brand visibility is the most critical metric in today's AI-driven world

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As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
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iHeartMedia & Global Gaming League forge audio pact

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gaming
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digital entertainment
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ar, vr & metaverse
iHeartMedia signs Global Gaming League audio deal to launch culture-driven gaming podcasts across its US broadcast and streaming network.
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Dell debuts Premium 14 & 16 laptops with Intel AI chips

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Dell debuts 14in and 16in Premium laptops with OLED screens, Intel Core Ultra chips and RTX graphics, targeting power users and creators.
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Adobe & Nvidia deepen AI pact for creative workflows

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Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.
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Apple unveils AirPods Max 2 with H2 chip & new audio tech

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wearables
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digital entertainment
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ai
Apple unveils AirPods Max 2 with H2 chip, improved noise cancellation, creative tools and Live Translation, starting at AUD $999 in Australia.
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Adobe chief Shantanu Narayen to step down amid AI shift

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Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.
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The Golden Triangle of marketing in the AI era

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digital transformation
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partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.