CMOtech Ireland - Technology news for CMOs & marketing decision-makers
Ireland

Content Creation Stories - Page 34

Global Stories

Content Creation stories

Digital content and the race to win 'audience attention'
Marketing Technologies

Digital content and the race to win 'audience attention'

With human attention spans plummeting to eight seconds, brands must innovate to capture and retain audiences. How can they ensure they're truly winning this race?.

By Alexandra Gregory • 3 min read • Wed, 5th Jun 2024
Dastan names Katy Koob as VP of Revenue to lead growth
Blockchain

Dastan names Katy Koob as VP of Revenue to lead growth

Dastan names Katy Koob as Vice President of Revenue, leveraging her Web3 and AI expertise to drive growth and lead the launch of the blockchain-based Content+.

By Imee Dequito • 3 min read • Wed, 5th Jun 2024
M-Cube debuts 'Green Signage' to cut energy use by half
Power / Energy

M-Cube debuts 'Green Signage' to cut energy use by half

M-Cube has launched its 'Green Signage' protocol, promising to cut digital signage energy use by up to 50%, aligning with new EU sustainability regulations.

By Shannon Williams • 3 min read • Fri, 31st May 2024
New Relic report underscores rising observability in IT, telecoms
Unified Communications

New Relic report underscores rising observability in IT, telecoms

New Relic's latest report reveals that 43% of IT and telecom professionals attribute observability's growing importance to AI adoption, with 56% favouring a single observability platform.

By Sean Mitchell • 3 min read • Wed, 29th May 2024
AI in media & entertainment market to reach USD $51.37 billion
Data Analytics

AI in media & entertainment market to reach USD $51.37 billion

The artificial intelligence in media and entertainment market is set to rise from USD $10.24 billion in 2024 to USD $51.37 billion by 2034, driven by a 17.5% CAGR.

By Kaleah Salmon • 4 min read • Wed, 29th May 2024
Asus unveils AI-powered Vivobook S 15 with Snapdragon X Elite
Generative AI

Asus unveils AI-powered Vivobook S 15 with Snapdragon X Elite

ASUS has released the AI-powered Vivobook S 15, a collaboration with Microsoft and Qualcomm, now available for pre-order in Australia.

By Sean Mitchell • 3 min read • Fri, 24th May 2024
Intel's new Lunar Lake processors to power 80+ laptop designs
Gaming

Intel's new Lunar Lake processors to power 80+ laptop designs

Intel's upcoming Lunar Lake processors will be featured in over 80 new laptop designs, delivering over three times the capability of previous generations.

By Shannon Williams • 3 min read • Tue, 21st May 2024
Western Digital unveils world's highest capacity portable 6TB HDDs
Cloud Services

Western Digital unveils world's highest capacity portable 6TB HDDs

Western Digital unveiled the world's highest capacity 2.5-inch portable HDDs, including a 6TB WD My Passport, WD_BLACK P10 Game Drive, and SanDisk G-DRIVE ArmorATD.

By Kaleah Salmon • 3 min read • Tue, 21st May 2024
SQREEM acquires TotallyAwesome, strengthens ethical youth marketing
Artificial Intelligence

SQREEM acquires TotallyAwesome, strengthens ethical youth marketing

Singapore-based SQREEM Technologies has acquired TotallyAwesome, enhancing their AI-driven marketing platform targeting youth, while aiming for ethical engagement.

By Catherine Knowles • 3 min read • Fri, 17th May 2024
Storyteq retains top spot in Gartner's Magic Quadrant for CMP
Supply Chain

Storyteq retains top spot in Gartner's Magic Quadrant for CMP

Storyteq retains its leadership in Gartner's Magic Quadrant for Content Marketing Platforms, empowering global brands like Heineken and M&S with AI-powered content optimisation.

By Catherine Knowles • 2 min read • Thu, 16th May 2024
AI adoption soars as APAC social media teams face resource gaps
Artificial Intelligence

AI adoption soars as APAC social media teams face resource gaps

Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.

By Kaleah Salmon • 4 min read • Wed, 15th May 2024
Andrew Swinand appointed new CEO of Inspired Thinking Group
Marketing Technologies

Andrew Swinand appointed new CEO of Inspired Thinking Group

Inspired Thinking Group (ITG) appoints Andrew Swinand as new Group CEO, aiming to expand its innovative content marketing solutions for global brands.

By Imee Dequito • 3 min read • Tue, 14th May 2024
TikTok to join content authenticity initiative in fight against deepfakes
EduTech

TikTok to join content authenticity initiative in fight against deepfakes

TikTok pioneers digital transparency by joining the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity.

By Tom Raynel • 3 min read • Fri, 10th May 2024
Alteryx uncovers public vs business opinion of GenAI in new study
Generative AI

Alteryx uncovers public vs business opinion of GenAI in new study

Alteryx genAI perception study reveals 80% of businesses see value in generative AI, whilst 43% of the public remains sceptical, expressing fears over its future use.

By Catherine Knowles • 3 min read • Thu, 9th May 2024
Australian digital habits dissected in new Global Digital Report
Marketing Technologies

Australian digital habits dissected in new Global Digital Report

Meltwater and We Are Social's report reveals trends in Australian digital usage, including rising concerns over privacy, increased paid digital content consumption, and declining social media use.

By Sean Mitchell • 3 min read • Tue, 7th May 2024
Laserfiche announces AI tool, supercharging productivity in firms
Data Privacy

Laserfiche announces AI tool, supercharging productivity in firms

Laserfiche launches AI-powered document summarisation tool, expected to drive up productivity by streamlining complex data processing tasks across organisations.

By Kaleah Salmon • 3 min read • Mon, 6th May 2024
Cognizant & Microsoft deepen partnership to democratise GenAI
EduTech

Cognizant & Microsoft deepen partnership to democratise GenAI

Cognizant and Microsoft enhance partnership to bring Microsoft's generative AI, including the 365 Copilot tool, to millions.

By Shannon Williams • 3 min read • Thu, 25th Apr 2024
Adobe unveils innovative Firefly Image 3 AI model at MAX London
Marketing Technologies

Adobe unveils innovative Firefly Image 3 AI model at MAX London

Adobe has unveiled the Firefly Image 3 Foundation Model, a major step forward in genative AI, promising users unprecedented quality and control.

By Tom Raynel • 3 min read • Wed, 24th Apr 2024

Stories from Other Regions

Content Creation stories