Content Creation stories
Logitech G unveils MIXLINE, a free, user-friendly audio mixing tool for gamers and creators, compatible with Windows 10 and 11, available in 22 languages.
Optimizely introduces its new SaaS CMS with the Visual Builder tool, empowering marketers to create and personalise websites effortlessly, enhancing engagement and conversions.
Hexaware's new Gen AI App, now available on AWS Marketplace, helps eCommerce retailers automate product descriptions and boost customer engagement through AI.
Adobe's latest report reveals the Asia Pacific and Japan region leads in generative AI adoption, outpacing the US and Europe with a 65% implementation rate.
Logic has unveiled Logic Pods, a new line of AV frames designed to revolutionise enterprise meeting spaces, enhancing collaboration and productivity.
Seismic's Spring/Summer 2024 release introduces AI-powered tools, including Aura Copilot, to boost customer-facing teams' efficiency and meet modern B2B demands.
Adobe and TikTok unveil an exclusive integration at Cannes Lions, blending TikTok's Commercial Music Library with Adobe Express to streamline content creation for brands.
Databricks and Shutterstock unveil Shutterstock ImageAI, a powerful text-to-image AI model designed for enterprises, leveraging millions of Shutterstock images for high-fidelity visuals.
Pegasystems reveals new research showing creative generative AI is driving the adoption of analytical AI decisioning tools among global enterprises.
Adobe's latest study reveals 77% of ANZ consumers struggle to verify online content's trustworthiness, impacting media consumption and election integrity.
UK businesses have ramped up their AI spending by 449% in Q1 2024, with 63% of investments directed at OpenAI's ChatGPT.
Experts are voicing concerns and insights as the EU AI Act, due to take effect on 1 August 2024, introduces new compliance challenges for the tech sector.
IPG Mediabrands' KINESSO Commerce partners with Vudoo to launch ShopNow, an innovative commerce media solution integrating shoppable ad tech, starting in Australia.
In a rapidly digitalising world, SMEs must invest in a future-ready mindset and essential skills like digital marketing, SEO, and data analytics to thrive.
Rebecca Hegeman of Localsearch shares strategic insights on harnessing AI for SMEs, addressing a significant adoption gap.
Almost 25% of UK firms have adopted Generative AI in procurement, cutting manual tasks by 44%, reveals Ivalua research. Future efficiency gains are projected.
Vodafone partners with Hubbl to offer Australians simplified streaming, integrating live TV and on-demand content through its NBN and 5G plans.
Foxtel Group transforms its streaming service, integrating Amdocs Subscription Marketplace into Hubbl, offering streamlined OTT and digital content in Australia.
A Freshworks survey reveals 35% of UK businesses see unclear AI regulations as a major barrier to adoption despite acknowledged productivity gains.
ASUS has unveiled the AI-powered Vivobook S 15 in collaboration with Microsoft and Qualcomm, retailing at AUD $2,699. The 15.6-inch OLED laptop boosts productivity with integrated Copilot+ PC technology.