CMOtech Ireland - Technology news for CMOs & marketing decision-makers
Ireland

Content Creation Stories - Page 24

Global Stories

Content Creation stories

Rewriting the rules of paid media creative
Marketing Technologies

Rewriting the rules of paid media creative

AI-driven creative execution is revolutionising paid media, enabling brands to deliver personalised content in 400 milliseconds for better marketing performance.

By Chandra Sinnathamby • 6 min read • Thu, 28th Aug 2025
Sportian's Piracy Guard blocks 4,500 illegal streams weekly
Digital Transformation

Sportian's Piracy Guard blocks 4,500 illegal streams weekly

Sportian's Piracy Guard blocks over 4,500 illegal streams weekly for Lega Serie A, partnering with META, YouTube and TikTok to combat growing online sports piracy.

By Jed Nykolle Harme • 4 min read • Wed, 27th Aug 2025
SuperWorld & ASI Alliance partner to build virtual real estate
Gaming

SuperWorld & ASI Alliance partner to build virtual real estate

SuperWorld partners with ASI Alliance to enhance its virtual real estate platform by integrating decentralised AI, creating immersive and monetisable real-world linked experiences.

By Kaleah Salmon • 4 min read • Mon, 25th Aug 2025
Agoda boosts traveller confidence with AI-driven image upgrade
Artificial Intelligence

Agoda boosts traveller confidence with AI-driven image upgrade

Agoda has launched an AI-powered Content Enhancement Tool that upgrades hotel images, helping travellers book with greater confidence and clarity.

By Kaleah Salmon • 3 min read • Mon, 25th Aug 2025
Adobe launches Acrobat Studio with AI, PDF tools
Encryption

Adobe launches Acrobat Studio with AI, PDF tools

Adobe unveils Acrobat Studio, merging PDF tools, creative content, and AI to enhance productivity and collaboration for work and personal projects.

By Sean Mitchell • 4 min read • Wed, 20th Aug 2025
Exclusive: Adobe's Scott King reveals how AI is driving speed and personalisation
EduTech

Exclusive: Adobe's Scott King reveals how AI is driving speed and personalisation

Marketers are harnessing AI and workflow tools to rapidly deliver personalised content, boosting agility amid soaring demand for faster, tailored campaigns.

By Melania Watson • 5 min read • Tue, 19th Aug 2025
MOTH unveils Space Moths, a quantum-powered game on Roblox
Quantum Computing

MOTH unveils Space Moths, a quantum-powered game on Roblox

MOTH launches Space Moths, a quantum-powered multiplayer game on Roblox with real-time level generation by IBM and IQM quantum computers.

By Jed Nykolle Harme • 3 min read • Tue, 19th Aug 2025

Stories from Other Regions

Content Creation stories

Exclusive: Autodesk's Daron Green warns of AI 'disintermediation'
Digital Transformation

Exclusive: Autodesk's Daron Green warns of AI 'disintermediation'

Autodesk is harnessing AI to reshape design workflows, boosting productivity and user experience amid rising digital disruption across industries.

By Melania Watson • 5 min read • Mon, 1st Sep 2025
RØDE, Mackie & Lectrosonics add Dante to future audio gear
Content Creation

RØDE, Mackie & Lectrosonics add Dante to future audio gear

RØDE, Mackie and Lectrosonics will add Audinate's Dante technology to upcoming products, enhancing networked audio solutions for global professionals.

By Kaleah Salmon • 3 min read • Mon, 1st Sep 2025
Marks & Spencer leads social media in back-to-school campaigns
Instagram

Marks & Spencer leads social media in back-to-school campaigns

Marks & Spencer led UK back-to-school social media campaigns in 2025, partnering with 1,380 influencers to generate GBP £5 million in earned media value.

By Kaleah Salmon • 3 min read • Mon, 1st Sep 2025
Alibaba unveils Wan2.2-S2V, open-source speech-to-video tool
Artificial Intelligence

Alibaba unveils Wan2.2-S2V, open-source speech-to-video tool

Alibaba has launched Wan2.2-S2V, an open-source speech-to-video model that creates high-quality animated videos from single photos and audio clips.

By Melvin Hipolito • 3 min read • Wed, 27th Aug 2025
New book urges brands to prioritise authentic social media
Customer Experience

New book urges brands to prioritise authentic social media

Tom Miner's new book, Social First Brands, urges companies to build loyalty through authentic social media engagement, not boardroom-crafted marketing.

By Shannon Williams • 3 min read • Sat, 23rd Aug 2025
UK retailers boost AI leadership for resilience amid tough market
Customer Experience

UK retailers boost AI leadership for resilience amid tough market

A new study shows 61% of UK retailers now have AI leadership, using technology to boost resilience amid a decade of falling sales and tough competition.

By Kaleah Salmon • 4 min read • Thu, 21st Aug 2025
Krotos Studio Pro update boosts sound design with instant tools
Gaming

Krotos Studio Pro update boosts sound design with instant tools

Krotos Studio Pro's update adds instant ambience and music rendering, stem export, and real-time waveform display to speed up sound design workflows.

By Catherine Knowles • 3 min read • Thu, 21st Aug 2025
Australians turn to online quizzes as AI art floods framing shops
Artificial Intelligence

Australians turn to online quizzes as AI art floods framing shops

Australians increasingly turn to Frameshop's online quiz to distinguish real photos from AI art as deepfake content searches soar by over 350% in August 2025.

By Melvin Hipolito • 3 min read • Wed, 20th Aug 2025
Australia's top food influencers earn up to AUD $18,401 per post
Marketing

Australia's top food influencers earn up to AUD $18,401 per post

Australia's top food influencers earn up to AUD $18,401 per post as TikTok and Instagram redefine how Aussies discover meals and dining spots.

By Melvin Hipolito • 4 min read • Tue, 19th Aug 2025
Shopfully appoints Blake Wright to boost Australian retail media
Marketing Technologies

Shopfully appoints Blake Wright to boost Australian retail media

Shopfully appoints Blake Wright as Sales Director in Australia to expand its retail media presence and drive growth across digital and omnichannel platforms.

By Catherine Knowles • 3 min read • Tue, 19th Aug 2025
THG Commerce named TikTok Shop Partner in social retail push
eCommerce

THG Commerce named TikTok Shop Partner in social retail push

THG Commerce has become an official TikTok Shop Partner, enhancing its social commerce services to help brands sell directly on social media platforms.

By Kaleah Salmon • 3 min read • Mon, 18th Aug 2025