CMOtech Ireland - Technology news for CMOs & marketing decision-makers
Ireland

Content Creation Stories - Page 22

Global Stories

Content Creation stories

McLaren partners with Iron Mountain to digitise historic archives
Digital Transformation

McLaren partners with Iron Mountain to digitise historic archives

McLaren Racing has partnered with Iron Mountain to digitise its historic archives and enhance fan engagement from the 2025 Formula 1 season onwards.

By Sean Mitchell • 3 min read • Wed, 15th Oct 2025
Iron Mountain to digitise McLaren archives for global fan access
Digital Transformation

Iron Mountain to digitise McLaren archives for global fan access

Iron Mountain will digitise McLaren Racing's historic archives, using AI to connect fans worldwide with its rich motorsport heritage from 1963 onwards.

By Jed Nykolle Harme • 3 min read • Wed, 15th Oct 2025
RØDE unveils Wireless Micro in bold colours at USD $99 globally
Digital Entertainment

RØDE unveils Wireless Micro in bold colours at USD $99 globally

RØDE expands its Wireless Micro range with new red, orange, and blue models at USD $99, offering creators vivid colour choices and enhanced mobile features.

By Sean Mitchell • 3 min read • Thu, 9th Oct 2025
Cloudinary adds AI people search & analytics to Assets platform
Enterprise Resource Planning

Cloudinary adds AI people search & analytics to Assets platform

Cloudinary has enhanced its Assets platform with AI people search, improved analytics, and automation to boost digital asset management and workflow efficiency.

By Jed Nykolle Harme • 3 min read • Thu, 9th Oct 2025
Brandi AI unveils platform to boost brand presence in AI results
Marketing Technologies

Brandi AI unveils platform to boost brand presence in AI results

Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.

By Sean Mitchell • 3 min read • Wed, 8th Oct 2025
RØDE Creator of the Year Awards return with USD $200,000 prize pool
Sandisk

RØDE Creator of the Year Awards return with USD $200,000 prize pool

RØDE announces the 2025 Creator of the Year Awards, offering over USD $200,000 in prizes to celebrate global digital content creators across major platforms.

By Sean Mitchell • 3 min read • Fri, 3rd Oct 2025
Cloudinary unveils new AI tools to ensure image authenticity at scale
Generative AI

Cloudinary unveils new AI tools to ensure image authenticity at scale

Cloudinary launches AI-powered tools to ensure image authenticity and streamline editing at scale, helping brands maintain trust and quality in digital visuals.

By Jed Nykolle Harme • 3 min read • Wed, 1st Oct 2025
Opal drives record AI adoption in marketing, boosts workflow scale
Data Analytics

Opal drives record AI adoption in marketing, boosts workflow scale

Optimizely's AI platform Opal hits record use, enabling 10,000 daily marketing actions across 50+ countries, boosting campaign speed and personalisation globally.

By Jed Nykolle Harme • 4 min read • Wed, 1st Oct 2025
Fake trading platform ads on YouTube, Google spread malware scam
Multi-factor authentication

Fake trading platform ads on YouTube, Google spread malware scam

Fake ads on YouTube, Google spread malware posing as free trading platform access, targeting users and creators with credential-stealing scams, warns Bitdefender.

By Melvin Hipolito • 5 min read • Fri, 26th Sep 2025
Cloudflare unveils NET Dollar stablecoin to power AI agent web
Crypto

Cloudflare unveils NET Dollar stablecoin to power AI agent web

Cloudflare launches NET Dollar, a US dollar-backed stablecoin, to enable fast, secure payments for AI-driven services on the emerging agentic web.

By Jed Nykolle Harme • 3 min read • Fri, 26th Sep 2025

Stories from Other Regions

Content Creation stories

Brands boost influencer marketing as ad budgets shift in 2025
Customer Relationship Management

Brands boost influencer marketing as ad budgets shift in 2025

Brands are reallocating 50% of their ad budgets to influencer marketing in 2025, shifting focus from traditional ads to creator partnerships for better engagement.

By Shannon Williams • 4 min read • Fri, 10th Oct 2025
UK marketers secretly use AI as integration & compliance lag
Marketing Technologies

UK marketers secretly use AI as integration & compliance lag

A tenth of UK marketers secretly use AI tools amid challenges in integration, compliance, and measuring performance, reveals new Optimizely research.

By Jed Nykolle Harme • 3 min read • Thu, 9th Oct 2025
Goodbye marketing funnel. Hello to a more complex marketing/sales landscape
Customer Experience

Goodbye marketing funnel. Hello to a more complex marketing/sales landscape

The classic marketing funnel is obsolete; businesses must adopt the 4 P's strategy to engage prospects in today's complex, multi-touch buying journey.

By Miles Pollock • 7 min read • Wed, 8th Oct 2025
LG & Paramount launch IP-based live channels on Australian TVs
Smart Home

LG & Paramount launch IP-based live channels on Australian TVs

LG Electronics Australia and Paramount Australia launch IP-based live channels on LG Smart TVs, offering 24/7 content without the need for a terrestrial aerial.

By Melania Watson • 4 min read • Tue, 7th Oct 2025
AI for SMBs: Turning big tech advantages into small business strengths
Digital Transformation

AI for SMBs: Turning big tech advantages into small business strengths

Generative AI is empowering 62% of small UK businesses to innovate and compete, unlocking growth without the major costs faced by larger firms.

By Claudio Corbetta • 4 min read • Sat, 4th Oct 2025
HONOR unveils smartphone deals & bundles worth up to GBP £692
Digital Entertainment

HONOR unveils smartphone deals & bundles worth up to GBP £692

HONOR launches festive deals up to GBP £692 off, with bundles including tablets, watches and headphones on its latest smartphones in the UK.

By Jed Nykolle Harme • 3 min read • Thu, 2nd Oct 2025
Hypetap appoints new leaders to drive influencer growth in UK
Marketing Technologies

Hypetap appoints new leaders to drive influencer growth in UK

Hypetap appoints Chris Davis and Albertine Brandon to lead its UK expansion, boosting influencer marketing growth across the region in 2024.

By Jed Nykolle Harme • 3 min read • Thu, 2nd Oct 2025
Young Australians embrace multi-hyphenate lives with new tech
Gaming

Young Australians embrace multi-hyphenate lives with new tech

New research shows nearly one in four young Australians juggle side hustles and content creation, embracing tech to lead multi-hyphenate lives in 2025.

By Melania Watson • 4 min read • Tue, 30th Sep 2025