CMOtech Ireland - Technology news for CMOs & marketing decision-makers

Content Creation stories

Flux result 86dfb124 2d47 435e a6bd 0e2a4ccd2652

Impact.com deepens YouTube tie-up for creator marketing

Today
#
xero
#
youtube
#
westpac
Impact.com expands YouTube partnership with Creator Partnerships API, giving brands verified data to manage, measure and amplify creator campaigns.
Awards

Adobe names winners of 2026 Experience Maker Awards

Today
#
digital transformation
#
cx
#
supply chain
Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.
Screenshot 2026 04 21 at 12.19.08

OWC launches first certified Thunderbolt 5 SSD enclosure

Today
#
data protection
#
pc hardware
#
digital media
OWC unveils Thunderbolt 5 RAID enclosure for DIY NVMe drives, targeting 8K workflows with up to 32TB capacity and 6622MB/s speeds.
Flux result 948e792a fccf 49be bc7d 30f822ddfbf6

Hyland launches AI tools for finance, SAP & education

Today
#
document management
#
digital transformation
#
ecm
Hyland embeds AI into finance, SAP and student workflows as it upgrades Content Innovation Cloud for regulated enterprise processes.
Flux result 5b2e8d3e e272 4bb4 8f7c c4f11873bd82

Conductor launches AgentStack for AI search visibility

Yesterday
#
data analytics
#
digital transformation
#
cx
Conductor unveils AgentStack to help enterprises track, shape and optimise brand visibility across AI search services and chatbots.
Flux result b8fd045f d831 4494 9b7e b8edb446b7dc

Adobe adds brand intelligence to GenStudio marketing tools

Yesterday
#
ecm
#
cx
#
martech
Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.
Flux result 0507b547 ceb5 4b37 b040 a33878cd9234

Canva & Klaviyo launch one-click email template link

2 days ago
#
crm
#
cx
#
martech
Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.
Sonaura   r%c3%98delink ii  lpa1  ds3  podmic flag and r%c3%98decaster studio

RØDE unveils Sonaura mic tech, wireless gear & software

Last week
#
biometrics
#
digital entertainment
#
windows
RØDE launches Sonaura MEMS mic tech, RØDELink II wireless system and podcast software in broad push across pro audio and creator tools.
Blackmagic design

Blackmagic adds Apple Watch control to iPhone camera app

Last week
#
wearables
#
ios
#
apple iphone
Blackmagic Design updates Blackmagic Camera for iOS with Apple Watch controls and ATEM integration, turning mounted iPhones into remote studio cameras.
Flux result 3b0f14f8 f6f4 4f41 80a0 696378d862ce

The Real World launches expert-approved Campus certificate

Last week
#
edutech
#
iam
#
ai
The Real World rolls out expert-approved Campus Graduation Certificate to prove practical skills, as employers question the value of AI training.
Adobe explainer

Adobe just rewrote the rules of graphic design

Last week
#
storage
#
martech
#
physical security
Adobe unveils Firefly AI Assistant to automate multi-step creative work across Photoshop and Premiere, as design roles shift.
Flux result a1c57679 5194 4971 b2ef 38e0cc2bda74

Adobe launches Firefly AI Assistant for creative apps

Last week
#
martech
#
digital entertainment
#
rpa
Adobe adds Firefly AI Assistant and new editing tools as it deepens its push into agentic creativity across Photoshop, Premiere and more.
Creative

Adobe unveils Firefly AI assistant to streamline creative workflows

Last week
#
saas
#
martech
#
rpa
Adobe unveils Firefly AI Assistant to streamline multi-step creative workflows across Photoshop, Premiere and other apps, with public beta due soon.
Flux result 2ea0e90e 87a1 45d0 b6d8 bdc271020ca9

Nearly 18% of marketing emails miss inboxes, study finds

Last week
#
cx
#
martech
#
partner programmes
APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.
360

Hyland appoints Lubor Ptacek as Product Marketing Chief

Last week
#
document management
#
data analytics
#
digital transformation
Hyland names Lubor Ptacek Senior Vice President of Product Marketing as the software group sharpens its global AI product strategy.
Flux result e2c0fbbd 041d 4644 8b82 c444dfaad961

G2A partners with epay on gaming gift cards marketplace

This month
#
gaming
#
crypto
#
fintech
G2A teams up with epay to broaden its marketplace with hundreds of gaming and entertainment gift cards as demand for prepaid digital spending grows.
Flux result 89e3196b 7816 4c76 a2d6 4bc3dfe8e752

Shoppers turn against AI social content, survey finds

This month
#
cx
#
martech
#
partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
Flux result 9c8f567b aa84 4800 88c4 504dcca37272

PayPal brings payment links to Canva's 265 million

This month
#
saas
#
digital transformation
#
fintech
PayPal brings payment links into Canva for 265 million users, letting creators, entrepreneurs and small firms sell from designs with QR codes and checkouts.
Flux result 89fec4a5 0064 4fe9 b8f5 4f6231354986

Optimizely training sparks surge in marketing AI agents

This month
#
devops
#
digital transformation
#
cx
Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.
Apple airpods max 2 active noise cancellation

Hands-on review: Apple AirPods Max 2 refined upgrade

This month
#
wearables
#
digital entertainment
#
headphones
Apple's premium over-ear headphones gain stronger noise cancellation, USB-C lossless audio and new smart features, but keep the same familiar design.