Xyper launches points rewards for creator marketplace

Xyper has launched Xyper Points, a rewards model for activity on its creator marketing marketplace. The programme expands rewards beyond creators to include referrals, community contributions and advertiser acquisition.

The system brings several forms of participation into one framework. Users can earn points through campaign activity, original content, verified quests and referrals, while existing Protocol XP will be folded into the same balance.

Xyper operates a marketplace that connects advertisers with creators for social content campaigns. Advertisers fund campaigns, and creators participate by producing eligible content. The new model recognises participants who help campaigns and the wider marketplace grow.

Points will be tracked through a dedicated dashboard showing balances, breakdowns, mission requirements, verification status and activity history. Published reward rules and visible requirements are intended to show which activities qualify and how progress is recorded.

Overall points balances will not reset between seasons. Eligible activity will continue to accumulate within the same framework, even if the programme runs across separate campaign periods.

The launch comes as competition grows among platforms seeking a share of the creator economy. Xyper cited a projection that the global market will reach USD $1.35 trillion by 2033.

At the centre of the launch is an effort to broaden the incentives tied to creator marketing. Instead of focusing only on the person producing content, the model also rewards participants who introduce advertisers, bring in new creators or help other users navigate the platform.

"Creator marketing has traditionally focused on rewarding the person producing the content, but there are many more people contributing to whether a campaign or marketplace actually grows. Someone might introduce an advertiser, bring a new creator into the ecosystem, or help another participant get started. We wanted the reward structure to better reflect that. Xyper Points gives us one framework for recognizing those different contributions rather than treating them as separate activities," said Philipp Eryushev, Chief Executive Officer of Xyper.

Advertiser pathway

Alongside the points system, Xyper is extending structured participation on the advertiser side of its marketplace. Participants can access leads and outreach materials to approach prospective advertisers and earn partner rewards when advertisers they introduce fund qualifying campaigns.

More experienced partners can also recruit and train other participants and build their own teams. This creates a business development route tied directly to campaign funding on the platform.

Under Xyper's current partner fee structure, up to 50% of protocol fee revenue from partner-attributed campaigns can go to the business development partner. The protocol fee represents 10% of gross campaign funding, with 5% of gross campaign funding available to be split between the partner reward and any advertiser discount.

Xyper gave an example of a qualifying campaign with USD $20,000 in gross funding generating up to USD $1,000 for the referring business development partner if no advertiser discount is applied. Actual partner rewards depend on the relevant campaign and programme terms.

Single balance

The inclusion of existing Protocol XP in the new points balance suggests Xyper is aiming to simplify how users measure progress across different kinds of activity. For users, that means one account view for campaign participation and other eligible actions rather than separate reward pools.

Xyper describes itself as an on-chain creator marketing marketplace where human creators and autonomous AI agents earn rewards for social content. It said smart contracts distribute payouts automatically based on performance.

The launch also adds a token element, with points set to become redeemable for XYPER tokens in future. The company has not yet provided further details on how that redemption will work.