monday.com has appointed Ben Barnett General Manager of EMEA, putting one of its early London hires in charge of the region.
Based in London, Barnett will oversee go-to-market strategy across Europe, the Middle East and Africa, manage key partnerships and support adoption of monday.com's AI work platform. He has been with the company for five years.
Before taking the regional role, Barnett led growth in the UK and Ireland. He joined monday.com's founding EMEA team when the London operation consisted of five people sharing a co-working desk, and helped expand the regional business to serve more than 27,000 customers.
The appointment comes as monday.com reports continued expansion in EMEA. Revenue in the region rose 26% year on year in 2025, while its Fitzrovia headquarters in London has grown to 80,000 sq ft across three floors and now houses more than 370 employees.
Across EMEA, the software group employs more than 2,250 people in London, Munich, Paris, Tel Aviv and Warsaw. It has also opened offices in Paris and Munich as it builds out its regional presence.
Listed on Nasdaq, monday.com says it serves more than 250,000 customers worldwide. It has repositioned its product from a work management tool to what it describes as a single AI work platform spanning work management, customer relationship management, service and software development.
Regional growth
Barnett's promotion follows a broader period of change as monday.com seeks to deepen its presence in major EMEA markets. The regional role is expected to be central to commercial execution as the company expands further into AI-related services for workplace software users.
His background includes about a decade in senior business-to-business sales roles at software companies. At monday.com, he has helped drive the company's expansion in Britain and across the wider EMEA market since 2021.
Casey George, Chief Revenue Officer, highlighted Barnett's role in the region's development. "Ben has been instrumental in shifting our EMEA business into a higher gear, consistently demonstrating the skill and precision required to scale in complex markets. He was there at the inception of our London office, and the breadth of knowledge, relationships and commercial instinct he has built across this region over five years is an extraordinary asset. He understands our customers, our partners and our people in a way that only comes from being in the room for every chapter of this growth story. With his leadership, we are strongly positioned to accelerate our annual plan and lead the next frontier of enterprise AI," George said.
AI focus
The management change comes after what monday.com described as the biggest shift in its history: rebuilding its product around AI functions that allow users and software agents to work together within one system. The group is seeking to expand use of that platform among existing customers while extending its reach across the region.
That puts Barnett in charge at a time when software companies are trying to turn interest in AI tools into sustained business use. In EMEA, that means serving markets with different regulatory, linguistic and procurement conditions, particularly among larger corporate and public-sector accounts.
Barnett said the region's diversity would shape his approach. "EMEA has been one of monday.com's most exciting growth stories, and I've had the privilege of living it from the inside. It's a unique privilege to be afforded the opportunity to lead a region with such a broad business and cultural history and nuance, bound together by a shared spirit of industry and enterprise. As we move now into an AI-powered age, I'm proud to step into this GM role and bring our customers the tools and advice they need to harness technology in a way, and at a speed, that works for them," Barnett said.
The appointment also reflects monday.com's decision to give long-serving regional executives broader operating roles as it scales. With a larger office footprint, rising headcount and double-digit EMEA revenue growth, the business is placing greater emphasis on local leadership in one of its biggest international markets.
monday.com's EMEA operation now serves more than 27,000 customers across the region.