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AI referrals convert nearly three times better than search
Marketing Technologies

AI referrals convert nearly three times better than search

Brands may need to rethink search spending as AI-driven visits from ChatGPT and similar tools convert almost three times better than Google traffic.

By Joseph Gabriel Lagonsin • 3 min read • Mon, 27th Apr 2026
Akeneo spring release links product data to market signals
Digital Transformation

Akeneo spring release links product data to market signals

Retailers could update listings faster as Akeneo's Spring Release uses search and marketplace signals to reshape product data.

By Joseph Gabriel Lagonsin • 4 min read • Mon, 27th Apr 2026
Format-3 wins Webby Award for The Pendragon Cycle site
Customer Experience

Format-3 wins Webby Award for The Pendragon Cycle site

Recognition could help the London studio win more entertainment clients after its immersive Pendragon Cycle site took a Webby Award.

By Joseph Gabriel Lagonsin • 4 min read • Mon, 27th Apr 2026
Markable launches free creator tier as social commerce grows
Customer Experience

Markable launches free creator tier as social commerce grows

Wider access to affiliate tools could help smaller creators cash in as US social commerce heads towards USD $100 billion next year.

By Sofiah Nichole Salivio • 3 min read • Sat, 25th Apr 2026
Mars expands Google Cloud AI tie-up with Gemini Enterprise
Manufacturing

Mars expands Google Cloud AI tie-up with Gemini Enterprise

The move gives Mars staff a single AI system for search and task automation across its global Petcare, Snacking and Food businesses.

By Sean Mitchell • 4 min read • Sat, 25th Apr 2026
Automotive microcontroller market set to hit USD $15.1bn
Cartech

Automotive microcontroller market set to hit USD $15.1bn

More chips in connected and electric cars are set to lift demand for vehicle control systems to USD $15.1 billion by 2033.

By Sofiah Nichole Salivio • 4 min read • Fri, 24th Apr 2026
Studio Graphene expands into Ireland with Tribe deal
DevOps

Studio Graphene expands into Ireland with Tribe deal

The deal broadens Studio Graphene’s European reach and gives clients access to design, engineering and cloud services from one provider.

By Sofiah Nichole Salivio • 3 min read • Fri, 24th Apr 2026
WPP integrates Google Earth AI into marketing platform
Data Protection

WPP integrates Google Earth AI into marketing platform

Clients could see local campaigns sharpened by traffic, weather and movement data as WPP folds Google Earth AI into its marketing platform.

By Sean Mitchell • 4 min read • Fri, 24th Apr 2026
Seedtag launches NeuroX contextual ad exchange for brands
Artificial Intelligence

Seedtag launches NeuroX contextual ad exchange for brands

Advertisers could regain access to premium inventory as Seedtag's new exchange targets impressions using contextual AI instead of user identities.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 24th Apr 2026
Crescendo expands into UK & Europe after rapid growth
Unified Communications

Crescendo expands into UK & Europe after rapid growth

The customer experience software provider is courting UK and European brands as it passes USD $100 million in annual recurring revenue.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 24th Apr 2026
MongoDB to invest EUR €74m in Ireland & add 200 jobs
EduTech

MongoDB to invest EUR €74m in Ireland & add 200 jobs

The expansion will lift MongoDB's Irish headcount by more than 50% by 2027 as it adds engineering and AI roles in Dublin and Cork.

By Karen Joy Bacudo • 4 min read • Fri, 24th Apr 2026
World IP Day: Why IP is the backbone of sporting brands' success
Gaming

World IP Day: Why IP is the backbone of sporting brands' success

Lapsed marks, imprecise registrations and unresolved NFT disputes are exposing sports brands to costly legal fights and lost exclusivity.

By Aparna Watal • 6 min read • Fri, 24th Apr 2026
impact.com deepens YouTube tie-up for creator marketing
Marketing Technologies

impact.com deepens YouTube tie-up for creator marketing

Marketers in Southeast Asia gain a clearer way to track creator campaign returns as YouTube data replaces estimated metrics and fragmented workflows.

By Sofiah Nichole Salivio • 4 min read • Fri, 24th Apr 2026
OpenAI rolls out GPT-5.5 with coding & research gains
DevOps

OpenAI rolls out GPT-5.5 with coding & research gains

Codex and ChatGPT users get a model that OpenAI says performs better on coding, research and office work while using fewer tokens.

By Mark Tarre • 4 min read • Fri, 24th Apr 2026
Explainer: How Adobe is building agentic marketing
Hyperscale

Explainer: How Adobe is building agentic marketing

Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.

By Sean Mitchell • 4 min read • Fri, 24th Apr 2026
Amplitude launches AI Assistant for in-product support
Software-as-a-Service

Amplitude launches AI Assistant for in-product support

Users can now get help without leaving the app, as Amplitude's new assistant uses in-product data to guide and complete tasks.

By Mark Tarre • 4 min read • Thu, 23rd Apr 2026
Anthropic & OpenAI split on cyber AI release strategy
DevOps

Anthropic & OpenAI split on cyber AI release strategy

As cyber tools become more powerful, Anthropic is limiting access while OpenAI is widening it, raising fresh fears over misuse.

By Shannon Williams • 5 min read • Thu, 23rd Apr 2026
Foxit launches PDF editor app inside ChatGPT for users
Storage

Foxit launches PDF editor app inside ChatGPT for users

The add-on aims to cut the manual formatting and checking that still slow AI-made documents before they can be shared.

By Catherine Knowles • 3 min read • Thu, 23rd Apr 2026
Cognizant launches Gemini Enterprise practice with Google
Unified Communications

Cognizant launches Gemini Enterprise practice with Google

Embedded engineers will help enterprises move generative AI from pilots into production as Cognizant deepens its Google Cloud partnership.

By Sean Mitchell • 4 min read • Thu, 23rd Apr 2026