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Social Media stories

Forrester says answer engines now shape brand choice
Omnichannel

Forrester says answer engines now shape brand choice

Marketers may need to rethink search metrics as AI responses increasingly narrow buyers' shortlists before they reach a website.

By Sofiah Nichole Salivio • 3 min read • This month
Gen Z trust AI more than friends for buying advice
Customer Experience

Gen Z trust AI more than friends for buying advice

AI recommendations are already lifting basket sizes and pushing shoppers towards pricier goods, especially among Gen Z consumers.

By Sean Mitchell • 4 min read • This month
Adobe brings 70 tools into Slack for workplace use
Software-as-a-Service

Adobe brings 70 tools into Slack for workplace use

Adobe has launched a Slack app that lets teams use more than 70 creative and productivity tools without leaving workplace conversations.

By Joseph Gabriel Lagonsin • 3 min read • This month
Young Britons far more likely to be scammed online
Phishing

Young Britons far more likely to be scammed online

Britons aged 25 to 34 are three times as likely as over-65s to fall victim, with social media and AI worsening scams.

By Sofiah Nichole Salivio • 5 min read • This month
Thread launches marketing intelligence platform in ANZ
Software-as-a-Service

Thread launches marketing intelligence platform in ANZ

Marketing teams in Australia and New Zealand can now search years of campaign records in one place instead of scattered inboxes and drives.

By Sean Mitchell • 4 min read • This month
Social trading platforms draw retail investors online
Fintech

Social trading platforms draw retail investors online

Retail investors are being lured in by apps that turn market chatter into trades, but the model can magnify losses as quickly as gains.

By Joseph Gabriel Lagonsin • 5 min read • This month
Zitcha launches Snapchat integration with Officeworks
Digital Transformation

Zitcha launches Snapchat integration with Officeworks

The deal lets retailers target younger shoppers on Snapchat and tie ad spend to sales, as Officeworks tests offsite retail media.

By Mark Tarre • 4 min read • Last month

Stories from Other Regions

Social Media stories

COSBOA urges support to boost small business AI use
Digital Transformation

COSBOA urges support to boost small business AI use

Australia could miss the productivity gains from artificial intelligence unless small firms get more practical support to use it across their operations.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Maple Deal Global launches curated shopping deals site
Marketing Technologies

Maple Deal Global launches curated shopping deals site

Shoppers could save time hunting discounts as Maple Deal Global adds verified offers from multiple markets to one site, with purchases elsewhere.

By Sofiah Nichole Salivio • 4 min read • This month
EE launches free online safety sessions for parents
Social Media

EE launches free online safety sessions for parents

The back-to-school move comes as parents and teachers report that screen time is fuelling rowdy classrooms and family disputes over phones.

By Sofiah Nichole Salivio • 6 min read • This month
Retailers warned against displaying images of suspected shoplifters
Data Protection

Retailers warned against displaying images of suspected shoplifters

Privacy and defamation risks are mounting as Auckland retailers post suspected shoplifters' CCTV images, experts say.

By RNZ • 4 min read • This month
Byrdli launches bookable Oʻahu creator travel campaign
Social Media

Byrdli launches bookable Oʻahu creator travel campaign

Travellers can now book the Oʻahu itinerary they see in creator content, giving Hawaiʻi Tourism Oceania clearer links between inspiration and sales.

By Sofiah Nichole Salivio • 4 min read • This month
Global TV Experts launches US arm with Peter Sengenberger
Marketing Technologies

Global TV Experts launches US arm with Peter Sengenberger

The agency's US push gives advertisers an alternative to pricier digital auctions, as it opens access to connected TV, linear television and audio.

By Sofiah Nichole Salivio • 4 min read • This month
Synup launches Sydekick AI agent for local marketing
Software-as-a-Service

Synup launches Sydekick AI agent for local marketing

Businesses running multiple locations could cut repetitive local marketing work as Synup shifts to usage-based pricing with Sydekick.

By Joseph Gabriel Lagonsin • 4 min read • This month
GSMA adds speakers for M360 ASEAN 2026 in Kuala Lumpur
Manufacturing

GSMA adds speakers for M360 ASEAN 2026 in Kuala Lumpur

Participants will hear fresh evidence on scams and digital trust as Southeast Asia weighs tougher rules for a fast-growing digital economy.

By Sean Mitchell • 4 min read • This month
When crisis communications create a second workplace crisis
Risk & Compliance

When crisis communications create a second workplace crisis

Poor communication can deepen the fallout from a workplace incident, leaving employees, families and regulators without timely, accurate updates.

By Mark Devlin • 5 min read • This month
PUCPR launches free AI code to protect human thinking
Generative AI

PUCPR launches free AI code to protect human thinking

Free prompts to curb AI over-reliance are being rolled out in Brazil as PUCPR tries to preserve source citation and human judgement.

By Joseph Gabriel Lagonsin • 5 min read • This month
Govt pushes ahead with social media ban for under-16s
Virtual Private Networks

Govt pushes ahead with social media ban for under-16s

The plan faces an uncertain path in Parliament, with coalition partners ACT and New Zealand First refusing support for the under-16s ban.

By RNZ • 7 min read • Last month