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Collabstr adds Snapchat creators to brand marketplace
YouTube

Collabstr adds Snapchat creators to brand marketplace

Brands can now run Snapchat campaigns through Collabstr's self-serve marketplace, giving access to more than a quarter of its creator base.

By Mara Sugue • 3 min read • This month
Deepfake scams drive USD $40 billion fraud warning
Biometrics

Deepfake scams drive USD $40 billion fraud warning

Banks and insurers face rising losses as deepfake fraud is now estimated at USD $40 billion a year, with voice cloning fuelling most cases.

By Karen Joy Bacudo • 5 min read • This month
Global ad spend to rise 11.9% to USD $1.34 trillion
Generative AI

Global ad spend to rise 11.9% to USD $1.34 trillion

Rising AI-linked investment and major global events are set to keep ad budgets climbing, even as consumer caution and geopolitical risks persist.

By Karen Joy Bacudo • 3 min read • This month

Stories from Other Regions

Social Media stories

Global generative AI use hits 3.24 billion monthly
Digital Transformation

Global generative AI use hits 3.24 billion monthly

The shift is reshaping how people find information online, with web traffic down more than 10 per cent since ChatGPT launched and social use climbing.

By Mara Sugue • 5 min read • Last week
Australians shift from calls & texts to smartphone hubs
Payment Technologies

Australians shift from calls & texts to smartphone hubs

For many younger Australians, the smartphone has become a digital life hub, with social media, work and payments overtaking calls and texts.

By Mara Sugue • 4 min read • Last week
Brand Champions launches postcode check for pharmacies
Artificial Intelligence

Brand Champions launches postcode check for pharmacies

Community pharmacies could miss out on local demand unless they improve their online visibility, Brand Champions said as it launched a postcode check service.

By Sofiah Nichole Salivio • 4 min read • Last week
Cyacomb launches terrorist material detection tool
Data Privacy

Cyacomb launches terrorist material detection tool

Investigators may now be able to flag extremist files on suspect devices faster, as the Edinburgh-based firm's tool scans against 3.3 million files.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Integral Ad Science brings brand safety to ChatGPT Ads
Generative AI

Integral Ad Science brings brand safety to ChatGPT Ads

Advertisers in a US-only pilot will get independent checks on whether ChatGPT ads meet brand safety standards as AI placements expand.

By Mara Sugue • 3 min read • Last week
Threats against NZ MPs rise 'astronomically', says Speaker
Social Media

Threats against NZ MPs rise 'astronomically', says Speaker

Parliament has boosted security after a specialist team handled 216 requests for help in three weeks amid a surge in abuse and threats.

By Lillian Hanly • 3 min read • Last week
Samsung Canada launches foldable phone Q&A campaign
iOS

Samsung Canada launches foldable phone Q&A campaign

As foldable phones move into the mainstream, Samsung Canada is trying to win over cautious buyers with creator-led answers on durability and daily use.

By Sofiah Nichole Salivio • 4 min read • Last week
Billy Grace says Black Friday costs rose but orders fell
eCommerce

Billy Grace says Black Friday costs rose but orders fell

Advertisers paid more for Black Friday inventory, but stronger conversion performance still lifted returns as order costs fell 18%.

By Karen Joy Bacudo • 4 min read • This month
Passkey use lags at major platforms, Dashlane says
Data Protection

Passkey use lags at major platforms, Dashlane says

Even at Google, only 28% of measured logins used passkeys, underscoring the gap between offering passwordless sign-in and getting users to adopt it.

By Sean Mitchell • 4 min read • This month
One in three Canadians targeted by scam, survey finds
Phishing

One in three Canadians targeted by scam, survey finds

Banks and phone firms face pressure to do more, as 34 per cent of Canadians say they were targeted by a scam in the past year.

By Sofiah Nichole Salivio • 4 min read • This month
US viewers want short clips to help discover streaming
Social Media

US viewers want short clips to help discover streaming

Short clips could help streamers win and keep subscribers, with 40% of US viewers saying they would use services more often for them.

By Mara Sugue • 4 min read • This month
Lead Velocity warns firms on cyber risks in marketing tools
Customer Relationship Management

Lead Velocity warns firms on cyber risks in marketing tools

A cyber breach can now distort ad spend, customer data and campaign performance if businesses fail to lock down marketing systems.

By Joseph Gabriel Lagonsin • 5 min read • This month
Ramp lands multi-year deal with San Francisco 49ers
Fintech

Ramp lands multi-year deal with San Francisco 49ers

The tie-up will put more of the 49ers' spending and travel payments on Ramp's platform while boosting the fintech's Bay Area visibility.

By Karen Joy Bacudo • 3 min read • This month
Shoppers prefer AI price tools over autonomous buying
Artificial Intelligence

Shoppers prefer AI price tools over autonomous buying

Consumers want AI to hunt bargains, but most still reject software buying clothes for them, according to a survey of 3,300 adults.

By Karen Joy Bacudo • 4 min read • This month