CMOtech Ireland - Technology news for CMOs & marketing decision-makers

Search Engine Optimisation (SEO) stories - Page 2

Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.

There are two options to reach the top of the first page, one requiring payment and one free.

The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.

SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.

SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Capture3

Trends from HumAIn 2025 — And what the new AI normal means for brands

Wed, 4th Jun 2025
#
martech
#
partner programmes
#
genai
At humAIn 2025, experts reveal AI is reshaping creativity, search, and work, urging brands to blend human insight with machine intelligence for success.
Techday ac4ad6561d1ffd0b3dee

Hexaware launches AI app for eCommerce product descriptions

Mon, 15th Jul 2024
#
digital transformation
#
cx
#
martech
Hexaware's new Gen AI App, now available on AWS Marketplace, helps eCommerce retailers automate product descriptions and boost customer engagement through AI.
Img vvuqzz2ddl3pzedoc5nunwo9

Granite Digital's expansion & Kentico Gold Partnership to boost revenue

Fri, 24th Nov 2023
#
devops
#
data science
#
martech
Granite Digital plans to expand its team by 10 and expects a €1.2M revenue boost from its new Kentico Gold Partnership.
Gettyimages 1197543861

Google NZ numbers show strong comprehensive profit increase

Thu, 4th Aug 2022
#
martech
#
google
#
financial results
The latest financial report from Google New Zealand Limited has revealed an increase in total comprehensive profit of over $NZD 7 million.
Search engine

AWS launches Amazon Kendra, its machine learning search service

Wed, 13th May 2020
#
uc
#
hyperscale
#
public cloud
Amazon Web Services launches Amazon Kendra, an ML-powered enterprise search tool designed to provide precise results for natural language queries.
Cybercrime thumb

2011: the year of living and working dangerously online

Wed, 1st Feb 2012
#
martech
#
chillisoft
#
x
2011 saw further development of security risks for IT users – both as individuals and as employees of businesses.