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Why Email and Phone Append Matter for Prescreen Campaigns
Data Protection

Why Email and Phone Append Matter for Prescreen Campaigns

Campaigns can fail at the final mile if stale inboxes and recycled numbers keep time-sensitive offers from reaching the right consumers.

By Shivani Pimpili • 5 min read • This month
Ecommpay shortlisted in three Fin.Tech Marketing awards
Artificial Intelligence

Ecommpay shortlisted in three Fin.Tech Marketing awards

Recognition for Ecommpay's rebrand and AI-led marketing comes as the payments firm is named a finalist in three award categories.

By Sofiah Nichole Salivio • 3 min read • Last month
SEGA cuts ad production time by two-thirds with automation
Software-as-a-Service

SEGA cuts ad production time by two-thirds with automation

Automation has slashed SEGA's ad production from three weeks to one, while also cutting media costs and outsourcing across seven markets.

By Sofiah Nichole Salivio • 3 min read • Last month
Why You Need Phone Validation in Your Customer Data Toolkit
Customer Relationship Management

Why You Need Phone Validation in Your Customer Data Toolkit

Invalid customer phone numbers can drive up costs, disrupt messages and weaken fraud checks across marketing and support systems.

By Bobby Joseph • 6 min read • Last month
UK shoppers to spend GBP £17.9 billion in Golden Quarter
Personalisation

UK shoppers to spend GBP £17.9 billion in Golden Quarter

Shoppers are set to curb non-essential buying, even as Epsilon expects GBP £17.9 billion to be spent across the Golden Quarter.

By Sofiah Nichole Salivio • 4 min read • Last month
Billy Grace sees ad budgets rise as click costs fall
eCommerce

Billy Grace sees ad budgets rise as click costs fall

Advertisers are getting more clicks for less, as paid media outlays climbed 17.5% in the first half of 2026 despite a 10.8% drop in click costs.

By Karen Joy Bacudo • 3 min read • Last month
Netcore.ai rebrand puts AI agents at marketing core
Software-as-a-Service

Netcore.ai rebrand puts AI agents at marketing core

Marketing teams could see tighter accountability as Netcore.ai pairs seven AI agents with human growth engineers to manage campaigns end to end.

By Sean Mitchell • 3 min read • Wed, 29th Jul 2026
Kentico posts record recurring revenue on SaaS AI demand
Software-as-a-Service

Kentico posts record recurring revenue on SaaS AI demand

Higher SaaS adoption and AI demand helped lift Kentico to record annual recurring revenue, outpacing a market growing only in single digits.

By Mark Tarre • 4 min read • Wed, 15th Jul 2026
Klaviyo adds social marketing tool to consumer CRM platform
Customer Relationship Management

Klaviyo adds social marketing tool to consumer CRM platform

Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.

By Regine Laguilles • 4 min read • Wed, 8th Jul 2026
Grocery marketers struggle as campaign volumes surge
Software-as-a-Service

Grocery marketers struggle as campaign volumes surge

Missed promotion windows are costing grocery retailers up to EUR €50,000 as campaign production outpaces manual workflows.

By Sofiah Nichole Salivio • 4 min read • Fri, 3rd Jul 2026
IDX appoints Clare Donald as Chief Production Officer
Digital Transformation

IDX appoints Clare Donald as Chief Production Officer

The agency is bolstering its global production capabilities as clients demand more integrated, digital and AI-enabled content.

By Sofiah Nichole Salivio • 3 min read • Wed, 1st Jul 2026
Contentful launches Palmata to track AI brand visibility
Software-as-a-Service

Contentful launches Palmata to track AI brand visibility

Marketers are increasingly worried that AI answer engines are shaping first impressions before customers reach their websites.

By Joseph Gabriel Lagonsin • 5 min read • Fri, 26th Jun 2026

Stories from Other Regions

Multichannel marketing stories

First-time buyers drove Black Friday sales in Australia
Marketing Technologies

First-time buyers drove Black Friday sales in Australia

Retailers used Black Friday to win new shoppers, with first-time buyers making up 68.6% of email orders and 73.4% of SMS orders in Australia.

By Joseph Gabriel Lagonsin • 4 min read • 4 days ago
Klaviyo launches headless CRM for AI tools & agents
Software-as-a-Service

Klaviyo launches headless CRM for AI tools & agents

Marketers can now plug AI agents into customer data and actions without Klaviyo's interface, as the firm widens access across its platform.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Global TV Experts launches US arm with Peter Sengenberger
Marketing Technologies

Global TV Experts launches US arm with Peter Sengenberger

The agency's US push gives advertisers an alternative to pricier digital auctions, as it opens access to connected TV, linear television and audio.

By Sofiah Nichole Salivio • 4 min read • This month
UK marketers lose quarter of week to admin, Optimizely finds
Software-as-a-Service

UK marketers lose quarter of week to admin, Optimizely finds

Poor workflows are leaving UK marketing teams short of time, with 45% spending at least a quarter of the week on admin.

By Sofiah Nichole Salivio • 4 min read • Last month
Australians still trust physical mail over digital
Customer Experience

Australians still trust physical mail over digital

Digital fatigue and scam fears are helping keep posted letters credible, with 78% wanting important government messages by mail.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 28th Jul 2026
Direct One installs Ricoh printer for mail campaigns
Customer Experience

Direct One installs Ricoh printer for mail campaigns

The upgrade boosts capacity for personalised mail as marketers demand faster turnaround, tighter tracking and stronger links to digital channels.

By Sofiah Nichole Salivio • 4 min read • Fri, 24th Jul 2026