CMOtech Ireland - Technology news for CMOs & marketing decision-makers

Millennials stories

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Shoppers turn against AI social content, survey finds

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Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
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Visa says AI agents may soon negotiate business deals

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Businesses warm to AI agents haggling over deals, but consumers remain wary of handing software full control of spending.
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Delivery options drive AI shopping decisions, Ingrid finds

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AI shoppers put delivery terms ahead of recommendations, as Ingrid survey finds clear fulfilment info can sway or sink purchases.
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Visa launches subscription manager for recurring payments

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Visa rolls out enhanced Subscription Manager for issuers, letting banks offer in-app controls for recurring payments as subscription spending surges.
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Companies grow quieter as polarisation reshapes PR

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USC Annenberg survey finds companies are becoming more selective in public debate as polarisation boosts the clout of communication teams.
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Venmo links with PayPal for global money transfers

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Venmo now lets users send USD $ transfers directly to PayPal accounts in 90 markets, creating a global person-to-person payments link.
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Generational divides shape how shoppers use green data

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Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.
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Irish firms boost generative AI use as staff adopt it

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Irish workers race ahead of their employers on generative AI, as staff adopt free tools faster than firms can set policies and pay for them.
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AI in love lives: help for some, a deal-breaker for others

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AI is entering couples' counselling, with one in five partners keen for its help and nearly one in six ready to walk away over its use.
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Ireland survey finds rising digital fatigue & detox

Wed, 18th Feb 2026
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Nearly one in four people in Ireland now set screen time limits, as a new survey points to rising digital fatigue and detox habits.
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Young UK adults warm to AI help with everyday finances

Thu, 15th Jan 2026
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Most UK adults aged 28-40 would trust AI to manage spare cash and bills, a survey finds, despite low confidence in their own finances.
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Website accessibility barriers drive UK shoppers to abandon sales

Tue, 2nd Dec 2025
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Accessibility barriers cause 57% of UK shoppers, including 76% with disabilities, to abandon online purchases during key sales like Black Friday and January sales.
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UK & Ireland consumers embrace AI assistants, trust grows with use

Thu, 2nd Oct 2025
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Nearly three-quarters of UK and Ireland consumers now trust AI assistants, with 79% confident chatbots provide reliable help, says IBM study.
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PropHero secures AUD $25.1m in record Series A funding

Thu, 20th Feb 2025
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PropHero has raised AUD $25.1 million in a landmark Series A funding round, marking the largest ever for an Australian property technology firm.
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UK shoppers plan record Black Friday spend, survey reveals

Thu, 21st Nov 2024
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online shopping
With inflation rising, 54% of British consumers plan to take advantage of Black Friday and Cyber Monday for their average Christmas budget of GBP £352.