CMOtech Ireland - Technology news for CMOs & marketing decision-makers
Ireland

Marketing strategy Stories - Page 19

Global Stories

Marketing strategy stories

ECI Software appoints Ray Wizbowski as new chief marketing officer
Software-as-a-Service

ECI Software appoints Ray Wizbowski as new chief marketing officer

ECI Software Solutions appoints Ray Wizbowski as chief marketing officer, to drive brand growth and enhance customer engagement.

By Imee Dequito • 2 min read • Thu, 12th Sep 2024
Amanda McGuckin Hager joins TrueDialog as Chief Marketing Officer
EduTech

Amanda McGuckin Hager joins TrueDialog as Chief Marketing Officer

Amanda McGuckin Hager joins TrueDialog as Chief Marketing Officer, bringing 25+ years of marketing expertise to elevate the company's SMS texting solutions in Austin, Texas.

By Imee Dequito • 2 min read • Wed, 11th Sep 2024
John Lewis enhances retail media capabilities for brands
Customer Experience

John Lewis enhances retail media capabilities for brands

John Lewis introduces new retail media capabilities with Epsilon, empowering brands to craft adverts on johnlewis.com, enhancing customer engagement and sales.

By Sean Mitchell • 3 min read • Thu, 1st Aug 2024
How to optimize your brand's eCommerce site around key online shopping days
Data Analytics

How to optimize your brand's eCommerce site around key online shopping days

Optimise your eCommerce site for Black Friday, Cyber Monday, and Amazon Prime Day to capture shoppers and boost sales with data-driven strategies.

By Piotr Korzeniowski • 6 min read • Wed, 17th Jul 2024
VerifyMy appoints Emma Robert-Tissot as first Head of Marketing
Partner Programmes

VerifyMy appoints Emma Robert-Tissot as first Head of Marketing

VerifyMy, a leader in online protection solutions has appointed Emma Robert-Tissot, ex-YouGov, to head their marketing, fuelling expansion while promoting child cyber-safety.

By Imee Dequito • 3 min read • Fri, 3rd May 2024
Becca Toth becomes Senior VP & CMO at Hyland
Partner Programmes

Becca Toth becomes Senior VP & CMO at Hyland

Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.

By Imee Dequito • 3 min read • Wed, 24th Apr 2024
LogRhythm appoints Joanne Wong as Interim Chief Marketing Officer
Security Information and Event Management

LogRhythm appoints Joanne Wong as Interim Chief Marketing Officer

Leading security solutions provider, LogRhythm, welcomes seasoned professional Joanne Wong as its Interim Chief Marketing Officer, bolstering its commitment to diversity and gender equality.

By Imee Dequito • 3 min read • Wed, 6th Mar 2024
PPRO confirms key appointments ahead of new growth era
Marketing Technologies

PPRO confirms key appointments ahead of new growth era

Digital payment leader PPRO appoints Eelco Dettingmeijer, ex-Nuvei exec, as CCO and Mariette Ferreira as CMO to guide the firm through an anticipated growth period.

By Sean Mitchell • 2 min read • Wed, 7th Feb 2024
Revolutionising the Future of Loyalty: Insights from Industry Leaders
Data Analytics

Revolutionising the Future of Loyalty: Insights from Industry Leaders

Industry heavyweights shed light on the future of brand loyalty, stressing the importance of technological innovation, personalisation and ethical engagement.

By Sean Mitchell • 3 min read • Mon, 5th Feb 2024
Woolworths & Last Yard expand digital shelf strategy partnership
Digital Transformation

Woolworths & Last Yard expand digital shelf strategy partnership

Woolworths Group expands partnership with Last Yard to digitise the in-store customer experience, transitioning from paper to electronic shelf labels, as announced at the NRF24 conference.

By Sean Mitchell • 3 min read • Tue, 30th Jan 2024
Gallagher Security appoints Merv Williams as new Chief Marketing Officer
Partner Programmes

Gallagher Security appoints Merv Williams as new Chief Marketing Officer

Merv Williams steps up as Chief Marketing Officer at global security firm Gallagher Security, aiming to accelerate growth and improve brand visibility in global markets including the UK, Europe, and IMEA.

By Imee Dequito • 2 min read • Wed, 17th Jan 2024
Blackpearl Group welcomes Tori Colebourne as new Chief Marketing Officer
Data Analytics

Blackpearl Group welcomes Tori Colebourne as new Chief Marketing Officer

Blackpearl Group announces Tori Colebourne, ex-Head of Growth at Spark Business Group, as their new Chief Marketing Officer.

By Imee Dequito • 3 min read • Mon, 27th Nov 2023
Video: 10 Minute IT Jams - An update from Pixis with Hari Valiyath
Software-as-a-Service

Video: 10 Minute IT Jams - An update from Pixis with Hari Valiyath

Hari Valiyath, who is the Co-Founder and Chief Business Officer at Pixis, joins us today to tell us more about Pixis and some of his thoughts on AI.

By Tom Raynel • 6 min read • Fri, 17th Nov 2023

Stories from Other Regions

Marketing strategy stories

Why affiliate programmes aren't just for big businesses
Marketing Technologies

Why affiliate programmes aren't just for big businesses

Even small enterprises can now leverage affiliate programmes, thanks to evolving tech and referral software, making this cost-effective strategy accessible to all.

By Kirsty Sharman • 5 min read • Mon, 30th Sep 2024
More wins MVNO Start-Up of the Year at global awards
Partner Programmes

More wins MVNO Start-Up of the Year at global awards

Australian telco More named MVNO Start-Up of the Year at Europe's MVNO World Congress for growth-driven strategies and innovations, leveraging CommBank trust.

By Kaleah Salmon • 3 min read • Tue, 23rd Jul 2024
Red Alpha appoints Yoav Korman as Singapore Managing Director
Partner Programmes

Red Alpha appoints Yoav Korman as Singapore Managing Director

Red Alpha Cybersecurity appoints Yoav Korman as Managing Director of Singapore operations amid a global shortage of skilled professionals, aiming to redefine industry standards.

By Imee Dequito • 2 min read • Tue, 21st May 2024
Colt Technology appoints Yasutaka Mizutani as APAC president
Partner Programmes

Colt Technology appoints Yasutaka Mizutani as APAC president

Colt Technology Services positions Yasutaka Mizutani as its Asia Pacific President, in a move to intensify the UK-based executive's responsibility over the company's operations in Asia.

By Sean Mitchell • 3 min read • Thu, 11th Jan 2024
Reviewing Black Friday trends offers insights for future retail strategies
Data Analytics

Reviewing Black Friday trends offers insights for future retail strategies

Analysis of 2023 Black Friday retail patterns suggests future strategies, with UK buyers showing higher spend inclination.

By Sean Mitchell • 3 min read • Tue, 5th Dec 2023