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Marketing strategy stories

Expereo appoints Noel Hamill as Chief Marketing Officer to lead growth
Network Infrastructure

Expereo appoints Noel Hamill as Chief Marketing Officer to lead growth

Expereo appoints Noel Hamill as Chief Marketing Officer to spearhead global marketing and drive growth of its expereoOne Network-as-a-Service platform.

By Melvin Hipolito • 3 min read • Fri, 7th Nov 2025
B2B tech CMOs face pressure to prove ROI amid wider remits
Customer Experience

B2B tech CMOs face pressure to prove ROI amid wider remits

B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.

By Melvin Hipolito • 3 min read • Wed, 5th Nov 2025
Amplitude launches AI Visibility to boost brands in AI search
Data Analytics

Amplitude launches AI Visibility to boost brands in AI search

Amplitude unveils AI Visibility, enabling marketers to track and boost their brand presence in AI-driven searches on platforms like ChatGPT and Claude.

By Catherine Knowles • 3 min read • Thu, 30th Oct 2025
Exclusive: The future of creative agencies as platforms
Digital Transformation

Exclusive: The future of creative agencies as platforms

Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.

By Sean Mitchell • 6 min read • Thu, 30th Oct 2025
MarTech spending risks USD $215 billion loss without clearer ROI
Customer Experience

MarTech spending risks USD $215 billion loss without clearer ROI

Fortune 500 CMOs struggle to quantify MarTech ROI, risking a USD $215 billion loss by 2027 amid rising tech complexity and AI promises.

By Kaleah Salmon • 4 min read • Mon, 27th Oct 2025
Aldi wins top supermarket & brand honours at Real Media Awards
Customer Experience

Aldi wins top supermarket & brand honours at Real Media Awards

Aldi was crowned Supermarket Retailer and Brand of the Year at the 2025 Real Media Awards for its creative, multi-channel Christmas campaign.

By Melvin Hipolito • 4 min read • Thu, 16th Oct 2025
Epiminds raises USD $6.6m to launch multi-agent AI for agencies
Marketing Technologies

Epiminds raises USD $6.6m to launch multi-agent AI for agencies

Stockholm startup Epiminds raises USD $6.6m to launch AI platform with multi-agent system aimed at transforming marketing agency workflows.

By Jed Nykolle Harme • 5 min read • Wed, 15th Oct 2025
Steve Arentzoff named Chief Marketing Officer at Globality
Digital Transformation

Steve Arentzoff named Chief Marketing Officer at Globality

Steve Arentzoff has joined Globality as Chief Marketing Officer to lead marketing and boost its AI-driven autonomous sourcing technology in enterprise procurement.

By Jed Nykolle Harme • 3 min read • Wed, 8th Oct 2025

Stories from Other Regions

Marketing strategy stories

Affiliate marketing drives revenue growth for Singapore brands
Partner Programmes

Affiliate marketing drives revenue growth for Singapore brands

Affiliate marketing is now key for Singapore brands, with 75% increasing spend and 61% attributing over 21% of revenue to this channel in 2024.

By Shannon Williams • 4 min read • Thu, 6th Nov 2025
UK businesses urged to blend agility & discipline for 2026 growth
Customer Experience

UK businesses urged to blend agility & discipline for 2026 growth

UK firms advised to combine agility and discipline in 2026 amid modest growth, tech advances, ESG focus, and evolving workforce and regulations.

By Shannon Williams • 5 min read • Thu, 30th Oct 2025
Turning peak season buyers into lifetime customers
Customer Experience

Turning peak season buyers into lifetime customers

Australian retailers gear up for a $166 billion peak season, focusing on savvy inventory and loyalty strategies to turn seasonal buyers into lifetime customers.

By Nicole Buisson • 4 min read • Tue, 28th Oct 2025
Auxia unveils AI-native marketing platform with unified workspace
Customer Experience

Auxia unveils AI-native marketing platform with unified workspace

Auxia launches a redesigned AI marketing platform with a unified workspace, integrating content, decisioning, and insights for streamlined campaigns.

By Kaleah Salmon • 3 min read • Mon, 27th Oct 2025
Majority of CMOs struggle to turn data into actionable insight
Data Analytics

Majority of CMOs struggle to turn data into actionable insight

A Merkle report reveals 79% of CMOs struggle to turn vast company data into actionable insights, hampered by silos and information overload.

By Shannon Williams • 4 min read • Thu, 23rd Oct 2025
Australian SMBs miss growth by skipping branded merchandise
Partner Programmes

Australian SMBs miss growth by skipping branded merchandise

Despite 74% of Australian SMBs recognising branded merchandise boosts credibility, 55% still do not use it to enhance their business image.

By Melania Watson • 4 min read • Mon, 20th Oct 2025
Personalisation wins in the age of AI
Customer Relationship Management

Personalisation wins in the age of AI

Retailers worldwide are transforming loyalty programs with AI-driven personalisation, using real-time data to tailor customer experiences and boost engagement.

By Jonathan Reeve • 5 min read • Thu, 9th Oct 2025
UK marketers secretly use AI as integration & compliance lag
Marketing Technologies

UK marketers secretly use AI as integration & compliance lag

A tenth of UK marketers secretly use AI tools amid challenges in integration, compliance, and measuring performance, reveals new Optimizely research.

By Jed Nykolle Harme • 3 min read • Thu, 9th Oct 2025
Gen Z shift sees brand loyalty give way to trend-driven trust
Customer Experience

Gen Z shift sees brand loyalty give way to trend-driven trust

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

By Jed Nykolle Harme • 3 min read • Wed, 8th Oct 2025
Goodbye marketing funnel. Hello to a more complex marketing/sales landscape
Customer Experience

Goodbye marketing funnel. Hello to a more complex marketing/sales landscape

The classic marketing funnel is obsolete; businesses must adopt the 4 P's strategy to engage prospects in today's complex, multi-touch buying journey.

By Miles Pollock • 7 min read • Wed, 8th Oct 2025