Influencer Marketing Stories

Irish Stories

Influencer Marketing stories

More than half of adults in Ireland would try influencing

A survey by Pure Telecom found 56% of adults in Ireland would consider influencing for income, while 82% already follow at least one creator.

By Sofiah Nichole Salivio • 4 min read • Last week

Global Stories

Influencer Marketing stories

Social Media

SAMY buys Get Engaged to expand US social presence

The takeover boosts SAMY's US reach as brands chase creator-led campaigns and social media work, with Get Engaged keeping its founders and leadership.

By Regine Laguilles • 3 min read • Last week

Customer Experience

Sprinklr brings customer feedback AI tools to Gemini

Gemini Enterprise users can analyse surveys, reviews and social posts without leaving their existing workflows, as Sprinklr expands access to its feedback tools.

By Sofiah Nichole Salivio • 3 min read • Last week

YouTube

Collabstr adds Snapchat creators to brand marketplace

Brands can now run Snapchat campaigns through Collabstr's self-serve marketplace, giving access to more than a quarter of its creator base.

By Mara Sugue • 3 min read • This month

Gaming

Sinclair promotes Lai, hires Choi in Hong Kong restructure

The appointments bring consumer and corporate communications under one regional team as clients demand more joined-up support across Asia-Pacific.

By Raphael Veloso • 3 min read • This month

Marketing Technologies

Kantar finds marketers back AI assistants, consumers wary

The gap between brand spending and shopper trust is widening, with just 23% of consumers trusting AI assistant recommendations despite heavy marketer backing.

By Karen Joy Bacudo • 4 min read • This month

Digital Transformation

Amazon rivals beauty chains as Australian sales shift online

Marketplaces are now taking as much Australian online beauty revenue as specialist chains, with consumers increasingly shopping through Amazon and social media.

By Raphael Veloso • 4 min read • Last month

Software-as-a-Service

Markable tops USD $1.7bn in creator sales, rebrands

Higher creator sales and a fresh brand identity signal Markable's push to broaden its user base as platform sales rose 260% year on year.

By Raphael Veloso • 4 min read • Last month

Digital Transformation

Retailers boost video & AI as visual commerce grows

Retailers are using AI to handle booming video, social commerce and user-generated content as operational strains mount across channels.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Influencer Marketing stories

Amazon

Teens drive culture more than young adults, study says

Teen-led content reaches young adults four times as often, upending marketers' assumptions about where online trends begin.

By Regine Laguilles • 4 min read • 4 days ago

Pandora

Vinted & Damson Madder climb UK fashion rankings

Resale and independent labels are drawing more creator attention, with Vinted up 16 places and Damson Madder up 15 in UK Instagram rankings.

By Sean Mitchell • 4 min read • 4 days ago

Generative AI

When AI Changes Product Discovery, Measurement Has to Catch Up

One in four Southeast Asian shoppers now use generative AI to discover products, exposing how last-click tools miss the path to purchase.

By April Tayson • 4 min read • 4 days ago

Digital Transformation

Global generative AI use hits 3.24 billion monthly

The shift is reshaping how people find information online, with web traffic down more than 10 per cent since ChatGPT launched and social use climbing.

By Mara Sugue • 5 min read • Last week