Gen Z stories

AI skincare searches jump 2,647% as Fresha says beauty buyers are turning to image analysis, smart devices and app-led routines for guidance.

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

AIFO launches UK trading education platform as retail investing surges, targeting part-time traders with capital access, risk rules and Academy training.

Businesses warm to AI agents haggling over deals, but consumers remain wary of handing software full control of spending.

AI is moving travel from inspiration to transaction, but live inventory, accuracy and booking infrastructure still stand between chat and checkout.

Visa rolls out enhanced Subscription Manager for issuers, letting banks offer in-app controls for recurring payments as subscription spending surges.

USC Annenberg survey finds companies are becoming more selective in public debate as polarisation boosts the clout of communication teams.

Venmo now lets users send USD $ transfers directly to PayPal accounts in 90 markets, creating a global person-to-person payments link.

Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.

Irish workers race ahead of their employers on generative AI, as staff adopt free tools faster than firms can set policies and pay for them.

Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.

AI is entering couples' counselling, with one in five partners keen for its help and nearly one in six ready to walk away over its use.

Chartered accountants warn of widening AI skills gap as vast majority seek urgent, hands-on training to use new tools safely and effectively.

Nearly one in four people in Ireland now set screen time limits, as a new survey points to rising digital fatigue and detox habits.

Gen Z click on phishing links nearly three times more than Baby Boomers, despite heavier use of multi-factor authentication, Yubico finds.

Most UK employers say graduates are work-ready, but recruiters warn flawed hiring systems are locking thousands of young people out of jobs.

A survey finds 80% of UK students fear AI could cause job losses, amid a 30% drop in entry-level roles and rising student debt averaging GBP £53,000.

Nearly a third of UK entry-level jobs have vanished since 2022, as 80% of Gen Z fear AI may endanger their future career prospects.

A new study reveals that nearly 75% of Britons have adopted buy now, pay later services, with clothing and tech gadgets topping the purchase list.

UK public sector prioritises digital experience tech, with 90% of leaders planning substantial investments over the next five years to improve employee and citizen digital experiences, Riverbed survey suggests.