CMOtech Ireland - Technology news for CMOs & marketing decision-makers
Ireland

Digital Media Stories - Page 2

Global Stories

Digital Media stories

DoubleVerify wins TikTok video viewability accreditation
Marketing Technologies

DoubleVerify wins TikTok video viewability accreditation

The accreditation gives advertisers independent reporting on TikTok video ads, covering viewability and invalid traffic for Australian campaigns.

By Sofiah Nichole Salivio • 3 min read • Last month
Seedtag launches NeuroX contextual ad exchange for brands
Artificial Intelligence

Seedtag launches NeuroX contextual ad exchange for brands

Advertisers could regain access to premium inventory as Seedtag's new exchange targets impressions using contextual AI instead of user identities.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Layercake formalises Bitmovin tie-up in Streamcake
Digital Entertainment

Layercake formalises Bitmovin tie-up in Streamcake

Streamcake users can now manage encoding, playback and analytics in one workflow layer, reducing the need to stitch together separate systems.

By Joseph Gabriel Lagonsin • 3 min read • Last month
OWC launches first certified Thunderbolt 5 SSD enclosure
Data Protection

OWC launches first certified Thunderbolt 5 SSD enclosure

Video editors and other professionals can now build up to 32 TB of external RAID storage in a single Thunderbolt 5 enclosure.

By Kaleah Salmon • 3 min read • Last month
OpenX appoints new product chief as it expands curation
Marketing Technologies

OpenX appoints new product chief as it expands curation

The ad tech group is tightening oversight of partnerships and connected TV as curation becomes more central to programmatic buying.

By Sofiah Nichole Salivio • 4 min read • Last month
RØDE unveils Sonaura mic tech, wireless gear & software
Biometrics

RØDE unveils Sonaura mic tech, wireless gear & software

Production users gain smaller, tougher microphones and dual-channel wireless kit as RØDE expands from capture to editing software.

By Joseph Gabriel Lagonsin • 5 min read • Last month
OpenX expands News Australia deal for Tubi CTV ads
Marketing Technologies

OpenX expands News Australia deal for Tubi CTV ads

Australian advertisers will gain wider programmatic access to Tubi’s ad-supported TV audience as connected TV spending climbs towards AUD $2 billion by 2029.

By Sofiah Nichole Salivio • 3 min read • Last month
Adobe launches Firefly AI Assistant for creative apps
Marketing Technologies

Adobe launches Firefly AI Assistant for creative apps

Public beta will let creators direct Photoshop, Premiere and Lightroom tasks in plain language, as Adobe expands Firefly with new editing tools.

By Sean Mitchell • 3 min read • Last month
OpenX rebrands as The Intelligent SSP to cut ad complexity
Marketing Technologies

OpenX rebrands as The Intelligent SSP to cut ad complexity

The overhaul is meant to help buyers and publishers navigate adtech as AI-driven buying makes transparency and data quality more pressing.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Prophet guide tackles marketers' measurement blind spots
Data Analytics

Prophet guide tackles marketers' measurement blind spots

Marketers under pressure to prove commercial impact get a new toolkit as Prophet says attribution dashboards miss much of brand activity’s effect.

By Catherine Knowles • 4 min read • Last month
Ion in early talks with Meta & Alphabet over video tech
Physical Security

Ion in early talks with Meta & Alphabet over video tech

Interest from major tech groups could open new uses for Ion's patented video system as AI firms seek cheaper ways to handle footage.

By Mark Tarre • 3 min read • Last month
World Cup ad spend at risk from campaign data flaws
Gaming

World Cup ad spend at risk from campaign data flaws

Poor campaign naming could leave advertisers blind on performance, with as much as USD $3.9 billion in World Cup ad spend at risk.

By Sofiah Nichole Salivio • 3 min read • Last month
LoopMe launches Chartboost Direct for app publishers
Gaming

LoopMe launches Chartboost Direct for app publishers

As web traffic falls, the new system aims to help app publishers tap brand budgets directly without changing their ad tech stack.

By Catherine Knowles • 4 min read • Last month
AI bots hit publishers as referral traffic plummets
Marketing Technologies

AI bots hit publishers as referral traffic plummets

Publishers are losing readers and revenue as AI chatbots deliver 96% less referral traffic than Google search, Akamai found.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Digital Media stories

Arena Animation marks 30 years with Bengaluru alumni meet
EduTech

Arena Animation marks 30 years with Bengaluru alumni meet

More than 100 former students gathered in Bengaluru as the training brand widened its push into original content and new production methods.

By Sean Mitchell • 4 min read • Last month
Spotify lets users switch video off across the platform
Marketing Technologies

Spotify lets users switch video off across the platform

Audio-only listening is now easier for millions of users as video controls roll out globally across Spotify's app and devices.

By Sofiah Nichole Salivio • 3 min read • Last month
Cambridge summit links disinformation to corruption risks
Risk & Compliance

Cambridge summit links disinformation to corruption risks

Researchers at Cambridge say false narratives can prime audiences for exploitation, corruption and wider economic, political and social harm.

By Kaleah Salmon • 3 min read • Last month
JCDecaux wins Western Sydney airport advertising deal
Smart Cities

JCDecaux wins Western Sydney airport advertising deal

The contract secures JCDecaux a long-term digital network at Sydney's new 24-hour airport, set to open for 10 million passengers.

By Joseph Gabriel Lagonsin • 4 min read • Last month